CBC & RADIO-CANADA MEDIA SOLUTIONS WON 5 AWARDS AT THE 2022 EDITION OF THE IDÉA AWARDS, INCLUDING MEDIA PARTNER OF THE YEAR. THIS INDUSTRY EVENT IS DESIGNED AND MANAGED BY A2C IN PARTNERSHIP WITH SDGQ AND CDMQ.

The Idéa Awards ceremony is a unique opportunity to bring together and inspire industry professionals, by highlighting projects that have made their mark in the six main disciplines of creative communications in Quebec; Business Results and Strategy, Craft/Production, Creative Advertising, Design, Digital Products and Experiences, and Media.

This list of outstanding projects includes…

MEDIA PARTNER AWARD

GIVEN TO CBC & RADIO-CANADA MEDIA SOLUTIONS BY A2C

Kekou 2022
a campaign activation created for Fido in collaboration with Theo (Mindshare + TAXI) and Koze

“This industry recognition is very important to us because creativity and innovation are at the heart of our values and the expertise of our teams.”

- Patricia Châteauneuf, Executive Director, Multi-platform Media Sales, Montreal and Eastern Canada

GOLD AWARD
BEST CONTENT CREATION

À tes côtés
Fido Mobile in collaboration with Theo (Mindshare + TAXI) and Koze

SILVER AWARD
BEST USE OF DIGITAL MEDIA

La Puberté financière décomplexée (Table rase)
Desjardins in collaboration with Glassroom and Bleublancrouge

BRONZE AWARD
Integrated campaign ($250,000 and less)

La Puberté financière décomplexée (Table rase)
Desjardins in collaboration with Glassroom and Bleublancrouge

BRONZE AWARD
Best content creation

Notre Maison Éco
Desjardins in collaboration with Dialekta, Glassroom and Bleublancrouge

Special mention to our colleagues from Radio-Canada who also won four awards during the evening.

GOLD AWARD
INTEGRATED CAMPAIGN ($250,000 and less)

Parfum de Mystère de Nuit Blanche
in collaboration with PHD

SILVER AWARD
CONTENT & STORYTELLING

Sugar Baby podcast series
Radio-Canada Médias numériques

BRONZE AWARD
LIVE ACTION & MOTION DESIGN

Futur proche from MAJ
For Radio-Canada by Gabriel Masella agency

BRONZE AWARD
Social Content

On joue avec la nourriture
On Mordu, Radio-Canada's food destination