Responsible media: Our commitment to responsible media

This series embodies our commitment to responsible media practices. It demonstrates how associating your brand with CBC & Radio-Canada can be both ethical and beneficial to your business.

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Our Commitment as a Responsible Media partner

Five essential pillars that define CBC/Radio-Canada's commitment to being a responsible media: equity, diversity and inclusion (EDI), ethical data, environmental responsibility, brand protection, and the importance of local media.

Equity, diversity and inclusion

CBC/Radio-Canada leads with a strong commitment to equity, diversity and inclusion (EDI), creating a platform where every message connects with authenticity and impact.

Ethical data

Ethical data involves the responsible collection, use, and protection of consumer information, ensuring consent, accuracy, confidentiality, and transparency at every stage.

Environmental responsibility

Sustainable advertising is a major challenge that requires awareness, consistent standards, and transparency to effectively measure and reduce greenhouse gas emissions.

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Brand safety

Strict measures uphold brand safety, including rigorous advertising standards that prevent associations with inappropriate or offensive content.

Supporting local media

CBC/Radio-Canada invests in local media to serve regional communities, strengthen journalism, maintain news coverage, and address industry challenges.

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These core values define CBC & Radio-Canada Media Solutions' approach to partnerships, creating strategic advertising opportunities for brands committed to a responsible media future.