During prime time, ICI TÉLÉ has the highest viewer numbers of Quebec's TV networks.

It contributes to the country's cultural vitality by providing distinctive TV programming that is diverse, thought-provoking and enriching. It keeps its audience informed on local, national and international affairs. In addition to entertainment, sports and public issues, viewers also tune in for dramas, comedies and awards galas. ICI TÉLÉ is the only Francophone television channel that keeps broadening its scope, and it attracts more than five million viewers every week, with just a quarter of that audience in Quebec. Its content is broadcast from Vancouver to Moncton, with pit stops in Ottawa-Gatineau and the Prairies.

The people who watch ICI TÉLÉ are curious, learned and have significant purchasing power. From coast to coast, ICI TÉLÉ reaches out to French-speaking Canadians, on whatever screen they’re using.

Source: Numeris (PPM), Quebec Franco, Mon–Sun 7–11pm, A2+, fall 2019: Sept. 9–Dec. 8. Market share based on the 35 commercial French-language channels.



#1 among most coveted demographics

Quebecers with strong purchasing power
Principal grocery shoppers / $100,000+ HHI

Research Department

Source: Numeris (PPM), Québec franco, winter 2023 (January 9 to April 9), Mon-Sun 7-11pm, business people=MOPEs (Numeris definition), *family income > $100,000, main grocery shoppers (sole or shared responsibility) with RF > $100,000.


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