ICI ARTV is the only French-language specialty channel in Canada focused on culture.

For nearly 20 years, it has brought joy to art lovers of all stripes, with broadcast performances, documentaries, lifestyle and arts reporting, scripted television series and films that showcase art in its many forms. Viewers seeking artistic and cultural programming can find everything they’re looking for: repertory cinema, live music concerts and performances, and popular television series from around the world. This programming gives ICI ARTV its singular appeal, and explains why the platform attracts close to 1.5 million viewers per week.

This audience is interested in film, ballet, opera and museums. They are Epicureans interested in fine cuisine, fine wine, and living well... ICI ARTV reaches out to an audience that is cultured and plugged into the latest trends.


Went to the theater in the last 12 months
Have attended 3 or more popular music concerts in the last 12 months
1.3 million weekly viewers, +9% compared to winter 2022

Research department

Source: Vividata, Spring 2023 survey, French Quebec A18+. Have watch ICI ARTV in the past week. Strongly agree with the statements

Source: Numeris (PPM), French Quebec, winter 2023 (January 9 to April 9) vs winter 2022 (January 3 to April 10), Mo-Su, 2a-2a, A2+. Average weekly reach

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