ICI ARTV - CBC & Radio-Canada Media Solutions

ICI ARTV is the only French-language specialty channel in Canada focused on culture.

For nearly 20 years, it has brought joy to art lovers of all stripes, with broadcast performances, documentaries, lifestyle and arts reporting, scripted television series and films that showcase art in its many forms. Viewers seeking artistic and cultural programming can find everything they're looking for: repertory cinema, live music concerts and performances, and popular television series from around the world. This programming gives ICI ARTV its singular appeal, and explains why the platform attracts close to 1.5 million viewers per week.

This audience is interested in film, ballet, opera and museums. They are Epicureans interested in fine cuisine, fine wine, and living well... ICI ARTV reaches out to an audience that is cultured and plugged into the latest trends.

i.118

Women 18+

i.107

University graduates

i.120

Enjoy reading books

Research department

Source: Numeris (PPM), French Quebec, Winter 2025 (January 6 to April 6) Mon-Sun, 2a-2a and 6-11 p.m., average weekly reach, average minute audience and composition index. Main grocery shopper, sole or shared responsibility, A18+ travelled in the Caribbean in the past year, **restaurant in the past month.

Reading Source: Vividata, French Quebec A18+, Winter 2025, Strongly agree: I like reading (result of 5 on the scale of 1 to 5, where 1 = strongly disagree and 5 = strongly agree). Index: likelihood of having the analyzed characteristics, relative to the average population (Total TV 2a-2a/pop = 100). The higher the index (> 100), the more pronounced the trend.