ICI ARTV - CBC & Radio-Canada Media Solutions

ICI ARTV is the only French-language specialty channel in Canada focused on culture.

For nearly 20 years, it has brought joy to art lovers of all stripes, with broadcast performances, documentaries, lifestyle and arts reporting, scripted television series and films that showcase art in its many forms. Viewers seeking artistic and cultural programming can find everything they’re looking for: repertory cinema, live music concerts and performances, and popular television series from around the world. This programming gives ICI ARTV its singular appeal, and explains why the platform attracts close to 1.5 million viewers per week.

This audience is interested in film, ballet, opera and museums. They are Epicureans interested in fine cuisine, fine wine, and living well... ICI ARTV reaches out to an audience that is cultured and plugged into the latest trends.

i.134

Women 18+

i.116

Main grocery buyers

i.124

Enjoy reading books

Research department

Source: Numeris (PPM), French Quebec, Winter 2024 (January 8 to April 7), Mon-Sun 2a-2a, W18+, Main grocery shopper (full or shared responsibility), they visited a fine dining restaurant in the last 12 months (delivery, takeout or dine-in).

Source books: Vividata, Spring 2024 study, French Quebec, have watch ICI ARTV in the past week. Strongly agree with the statements “I enjoy reading books” (score 5 on a scale of 1 to 5, where 1 = strongly disagree and 5 = strongly agree). #1 raking based on composition index. Index: likelihood of having the analyzed characteristics, relative to the average viewers/population (total TV/pop = 100). The higher the index (> 100), the more pronounced the trend.