Why choose CBC/Radio-Canada?

21.7M
21.7 Million A18+ Canadians reached in Fall 2024 by CBC/Radio-Canada linear Conventional and Specialty TV stations*
26h
26 hours/week of original Canadian programming during Primetime in Fall 2024 on CBC**
66%
of Online Canadians In an average month, CBC/Radio Canada's websites & apps reach almost 21.6 Million Unique Visitor across desktop & mobile devices.***
2X
2 dollars are reinjected into the Canadian economy, for every dollar invested in the public broadcaster.****
Research Department
*Source: Numeris TV Meter Data, CBC, CBCNN, documentary, Radio-Canada, ARTV, Explora, RDI Cume Reach (000), M-F, Su 2a-2a, Ind 2+, 9/9/2024 to 12/8/2024, Total Canada
**Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile (desktop 2+, mobile 18+), Average of Monthly Unique Visitors/Viewers from October 2024-December 2024, Canada, [P] CBC-Radio Canada Sites
***Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile (desktop 2+, mobile 18+), Average of Monthly Unique Visitors/Viewers from October 2024-December 2024, Canada, [P] CBC-Radio Canada Sites
**** Deloitte, Economic Impact of CBC/Radio-Canada in 2013, June 2014.

CBC/Radio-Canada's content

Rooted in Canadian culture, CBC/Radio-Canada delivers compelling, relevant content that reflects the country's diversity. This gives advertisers access to attentive, receptive audiences ready to discover, share and take action.

CBC/Radio-Canada's platforms

From TV screens to smartphones, each CBC/Radio-Canada platform builds a unique connection with its audience. This multiplatform approach allows brands to move seamlessly across generations, languages and habits, crafting advertisement campaigns that are perfectly aligned with how Canadians consume content today.

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The CBC & Radio-Canada Media Solutions teams offer tailored strategies to create and optimize campaigns that connect brands with their customers.

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CBC/Radio-Canada

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  • Campaigns broadcast within a multiplatform ecosystem
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