ICI TOU.TV is the number one platform in Canada for on-demand, French-language video streaming.

Viewers come here for access to programming from the entire Radio-Canada ecosystem, in addition to shows from numerous national and international partners, including Télé-Québec, TV5 Unis TV, RTBF, France TV, L'Office national du film du Canada and AMI TÉLÉ. Whether they are using their smartphone, tablet, computer or smart TV, plugged-in viewers can check out reruns of their favourite shows, web series, recent and classic films, documentaries and children's shows. Viewers can also subscribe to ICI TOU.TV EXTRA, which provides members-only a first-view access to TV series and films, plus access to the exclusive VÉRO.TV platform.

Overall, ICI TOU.TV attracts 19.3 million monthly views in Canada. It's especially appealing to viewers who attended university and have a higher household income. ICI TOU.TV is the preferred platform for reaching out to a young, educated and tech-savvy audience.


THERE ARE MANY OPPORTUNITIES FOR ADVERTISERS LOOKING TO ASSOCIATE THEIR BRAND WITH THE PLATFORM

• Branded content video

• Sponsorship of shows

• Themed opportunities (example: Création ICI TOU.TV présenté par)

• Product placements in shows

• Channel partnerships (Contests on ICI TOU.TV and Véro.tv)

• Commercial video on catch-up and live shows


i.137
HHI $100,000+
1M
1 million monthly unique visitors
12.8M
12.8 million monthly visits

Research Department

Source (UV): Comscore, Canada, Sept.-Oct. 2024 (monthly average, excluding November due to a data issue) compared to same period in 2023, multiplatform. UV = unique visitors/viewers. Source (Visits and Views): Adobe Analytics, Sept.-Nov. 2024 (monthly average) compared to same period in 2023, site and apps (live + playback). Source (Age Profile): Comscore, Quebec, Sept.-Oct. 2024 (monthly average), multiplatform, A25-54. Source (Other Profile): Vividata, summer 2024 survey, Quebec Franco A18+, visited ICI TOU.TV (site/app) in past month.

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