Reach and Impact of CBC/Radio-Canada

#1
CBC/Radio-Canada Sites is the #1 ranked News/Information digital property in Canada for Average Monthly Unique Visitors/Viewers in Fall 2025.*
33h
33h per week of original Canadian programming during Primetime in Fall 2025 on CBC.**
65%
of Online Canadians. In an average month, CBC/Radio Canada's websites & apps reach 21.4 Million Unique Visitors/Viewers across desktop & mobile devices, representing 65% of online Canadians in Fall 2025.***
2X
2 dollars are reinjected into the Canadian economy, for every dollar invested in the public broadcaster.****
Research Department
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile (desktop 2+, mobile 18+), Average of Monthly Unique Visitors/Viewers from September 2025 - November 2025, Canada, Category = News/Information
**Source: Numeris TV Meter Data, as generated by InstarAnalytics, CBC Total M-Su 6p-11p (excluding HNIC) , 9/8/2025-12/7/2025, Total Canada
***Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile (desktop 2+, mobile 18+), Average of Monthly Unique Visitors/Viewers from September 2025-November 2025, Canada, [P] CBC-Radio Canada Sites
**** Deloitte, Economic Impact of CBC/Radio-Canada in 2013, June 2014.

CBC/Radio-Canada's content

Rooted in Canadian culture, CBC/Radio-Canada delivers compelling, relevant content that reflects the country's diversity. This gives advertisers access to attentive, receptive audiences ready to discover, share and take action.

CBC/Radio-Canada's platforms

From TV screens to smartphones, each CBC/Radio-Canada platform builds a unique connection with its audience. This multiplatform approach allows brands to move seamlessly across generations, languages and habits, crafting advertisement campaigns that are perfectly aligned with how Canadians consume content today.

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