Media Solutions' New Responsable Media Series, our commitment to responsible media practices


CBC/Radio-Canada Media Solutions' Responsible Media series

Our commitment to responsible media

This series embodies our commitment to responsible media practices. It demonstrates how associating your brand with CBC & Radio-Canada can be both ethical and beneficial to your business.

Equity, diversity and inclusion (EDI)
Ethical data
Environmental responsibility
Brand protection
The importance of local media
Five key cornerstones: equity, diversity and inclusion (EDI), ethical data, environmental responsibility, brand protection, and the importance of local media

Welcome to our new monthly newsletter feature, dedicated to exploring five key cornerstones that define our commitment to being a responsible media: equity, diversity and inclusion (EDI), ethical data, environmental responsibility, brand protection, and the importance of local media.

Each month, join us for a detailed analysis of our approach to these key themes. Our Responsible Media series of articles aims to highlight the challenges, opportunities and advances in these areas. Each edition will shed a new light on current issues and will showcase best practices that define our approach.

This series embodies our commitment to responsible media practices. It demonstrates how associating your brand with CBC/Radio-Canada can be both ethical and beneficial to your business. By embracing this alliance, you pave the way for tangible benefits such as a positive brand image, enhanced credibility, and greater public trust. This collaboration goes beyond mere recognition, offering real competitive differentiation that can translate into a significant increase in your company's performance.

The power of a responsible media will be clearly laid out each month in our dedicated series, where we'll demonstrate how to reach an ethically-sensitive audience while positioning your company to successfully achieve its business objectives.

In a changing media landscape, marked by the rise of digital giants and significant competition for public attention, local media face major obstacles. At this crucial time, working with these media offers companies an in-depth understanding of local particularities, boosting our economy and strengthening the local media ecosystem.

Join us every month for a discussion around responsible media, where ethics and responsibility guide our narrative, offering a unique opportunity to participate in an exemplary media approach.

Hisham Ghostine, General Manager & Chief Revenue Officer, CBC & Radio-Canada Media Solutions

“In this crucial time, working with responsible media partners offers companies an in-depth understanding of local particularities, which boosts our economy and strengthens the local media ecosystem.”

Hisham Ghostine
General Manager & Chief Revenue Officer, CBC & Radio-Canada Media Solutions

 

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