Equity, diversity and inclusion (EDI) are essential pillars in ensuring fair representation of all communities across our vast media landscape. Both internally and externally, CBC/Radio-Canada stands out for its strong commitment to EDI, exemplified in its mission to reflect Canada's diversity and to make sure that all people living in Canada feel valued, seen and heard by their public broadcaster.
"Canadian society is evolving rapidly. For instance, roughly a quarter of the population is now made up of immigrants. It is no longer enough to address a generic message to a diverse audience. Advertisers need to adapt and adopt an intelligent approach, demonstrating an in-depth understanding of different communities. The aim is not simply to reach these audiences, but to accurately reflect society as a whole. To achieve this, it's essential to work with a partner who fully grasps the realities and issues of these communities."
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1. Make sure you take the time to know and understand the communities targeted. |
2. Ensure that campaigns are accessible to all by integrating appropriate strategies. |
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3. Use visuals, stories and characters that authentically represent the diversity of our society. |
4. Choose committed partners who share the same values of equity, diversity and inclusion. |
1. Make sure you take the time to know and understand the communities targeted.
2. Ensure that campaigns are accessible to all by integrating appropriate strategies.
3. Use visuals, stories and characters that authentically represent the diversity of our society.
4. Choose committed partners who share the same values of equity, diversity and inclusion.
CBC/Radio-Canada's commitment to Equity, Diversity and Inclusion (EDI) paves the way for advertisers to strategically reach a diverse audience. Through initiatives such as the National Accessibility Plan 2023-2025, which ensures, among other things, that our content, including our advertising, is accessible to all, or the 2022-2025 EDI Plan, which enables us to reflect contemporary Canada, we represent today's society by understanding the nuances of diverse communities. Partner with a media company that understands our country’s evolving reality, and get your message across with intelligence and sensitivity.
"The aim is not simply to reach these audiences, but to accurately reflect society as a whole."
Émilie Laguerre
Executive Director,
Diversity & Inclusion
