In 2021, Radio-Canada launched Mordu, a new cooking and food platform that brings together the network’s full slate of culinary content at a single address — mordu.ca. Cooking enthusiasts across the country can find more than 4,000 recipes along with stories, tips and tricks from pros, top sources, local food news and exclusive digital originals to inform and entertain them.
Mordu provides access to the unparalleled expertise of its regular contributors, including house chef Jérémie Jean-Baptiste, nutritionist Geneviève O’Gleman and the Mordu kitchen brigade of Jérôme Ferrer, Loounie, Bob le chef, Kimberly Lallouz and Pasquale Vari (not to mention familiar faces from ICI TÉLÉ such as Ricardo and the guest chefs on 5 chefs dans ma cuisine).
There are many opportunities for advertisers looking to associate their brand with the platform: You can sponsor the recipe inspirations section or one of our digital originals, use our partner space to promote your products or join the Mordu movement on social media!
Source: Adobe Analytics, December 2021 and January 2022 vs. October and November 2021 (monthly average), R-C.ca Mordu section. *UV = unique devices.