LOGO VISIBILITY

TELEVISION + DIGITAL

Sponsorships give advertisers a number of opportunities to display their logo on our platforms (TV and digital) depending on the confirmed plan.

 

REQUIRED MATERIAL


Logo

  • Colour and white
  • EPS or AI vector file, transparent background, RGB mode
  • Vertical and horizontal versions (if available)
  • No taglines

 

ENVIRONMENTS


Each platform has different criteria, making it important to provide us with logos that meet the required specifications. Below is more information about the environments in which advertiser logos appear.


PROMO SPOT


  • Advertiser visibility in spot's closing shot.
  • Same size logo for everyone.
  • Logo can be against a light or dark background.
  • Visibility not subject to client approval.

Light + Dark background
Final shot – Light
Final shot – Dark

 

TRANSITIONS (bumpers in and out)


  • Advertiser visibility in segments at start and end of commercial breaks.
  • Logo can be against a light or dark background, or on a moving image.
  • Visibility may be approved by the client; only the legibility can be considered (not the logo's size or positioning)

Logo on moving image
Light background
Dark background

 

CREDITS


  • Advertiser visibility during show credits.
  • Logo appears on a dark background (with some exceptions).
  • Visibility not subject to client approval.

Sample video
Static example

 


PROGRAM PAGE


  • Advertiser visibility on program page in right column.
  • Logo appears on a white background preceded by the mention “Presented by”.
  • Visibility not subject to client approval.

Example 1
Example 2
Example 3

 

PROMO BANNERS


  • Advertiser visibility in a frame separate from the banner promoting the show.
  • Logo appears on a light background preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Sample video
Example in context
Example of formats
(frame 1, frame 2)

PROGRAM PAGE


  • Advertiser visibility on program page in right column.
  • Logo appears on a dark background preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Example 1
Example 2
Example 3

 

THEMED


  • On home page: Advertiser visibility above sponsored themed lineup on a white background.
  • On themed page (if available): Advertiser visibility in header below title of sponsored theme on a dark background.
  • In both cases, logo is preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Home page
Thematic page

 

PROMO BANNERS


  • Advertiser visibility in a frame separate from the banner promoting the show.
  • Logo appears on a light background preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Example to come

 


RECIPE


  • Advertiser visibility on recipe page.
  • Logo appears on a light background preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Example

 

REGULAR SPONSORSHIP OR SPONSORSHIP WITH INTEGRATION - ARTICLE AND/OR VIDEO


  • Advertiser visibility on recipe page.
  • Logo appears on a light background preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Sample video
Example with video integration
Example article

 

REGULAR SPONSORSHIP – WEB SERIES


  • Advertiser visibility on recipe page.
  • Logo appears on a light background preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Example

 

INSPIRATIONS (RECIPE COLLECTION)


  • Advertiser visibility on recipe page.
  • Logo appears on a light background preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Example

 

PROMO BANNERS


  • Advertiser visibility in a frame separate from the banner promoting the content.
  • Logo appears on a dark background preceded by the mention “Brought to you by”.
  • Visibility not subject to client approval.

Sample video
Example in context
Example of formats
(frame 1, frame 2)

 

CONTENT CREATION


  • Creation of editorial content with our top personalities.
  • Creation of sponsored editorial videos on TikTok.
  • Branded content.

Savourer en plein air
Pèse sur le champignon avec Loounie
La magie des fêtes selon Jean-François

Advertise with CBC/Radio-Canada

Select an option to advertise in the CBC/Radio-Canada ecosystem

CBC/Radio-Canada

Customized support

  • Advertising plan developed with a sales specialist
  • Strategies tailored to specific objectives
  • Campaigns broadcast within a multiplatform ecosystem
Contact the team
MAX CBC/Radio-Canada Achats numériques

MAX CBC/Radio-Canada

  • Digital ad-buying platform
  • Customized targeting and performance tracking
  • Available 24/7
Start a campaign
 

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