Commercial Production /
Media Creativity

Video Material for Production Department

Minimum Standards

Video Material – QuickTime Movie (.mov file)
Apple ProRes (422, HQ or 4444) or Avid DNxHD (145 or higher, 709 colour space)
1920 x 1080 pixels (16:9 full screen)
Stereo sound – 48 kHz / 16- or 24-bit

Audio Material
Separate audio tracks (narration, stereo music, and effects)
WAV or AIFF file (linear PCM)
48 kHz / 24-bit

Stills
File formats: PSD or EPS (layered), TIFF, PICT, TGA, or JPEG (minimal compression)
1920 x 1080 pixels, 75 dpi
*If cropping is required, provide a higher-resolution original.

Logo
EPS or AI vector file, transparent background, RGB mode

Font
.ttf or .otf

Radio-Canada
DELIVERY PROCEDURES (TELEVISION)

Delivery procedures for Commercial Material & Traffic instructions

Technical Specifications Television

For commercial material

LOWER THIRDS - TELEVISION

Technical Specifications

What is an AdID / ISCI?

AdID (advertisement Identification) is a unique identification code associated to every single television commercial

Commercial Production /
Media Creativity

Video Material for Production Department

Digital sales

Useful information on each of our digital platforms

Instructions thinkTV clearance

Login Instructions, Submitting Material for Approval and Viewing Your thinkTV clearance Numbers

DVD Rate Card - English

National / Regional / Selective

Digital Technical Specifications

Useful information on each of our digital platforms

Technical specifications for CBC commercial delivery

Technical Specifications for Television Commercial Delivery

CBC TV agency traffic deadlines

Regular Deadlines, Movie Deadlines Lottery Deadlines and Contacts

Alignment of our Advertising standard practices

Guidelines

Newsletter - Advertising

This monthly newsletter, targeted for media agencies and advertisers, shares advertising opportunities and key insights about CBC/Radio-Canada platforms and properties.

Advertise with CBC/Radio-Canada

Select an option to advertise in the CBC/Radio-Canada ecosystem

CBC/Radio-Canada

Customized support

  • Advertising plan developed with a sales specialist
  • Strategies tailored to specific objectives
  • Campaigns broadcast within a multiplatform ecosystem
Contact the team
MAX CBC/Radio-Canada Achats numériques

MAX CBC/Radio-Canada

  • Digital ad-buying platform
  • Customized targeting and performance tracking
  • Available 24/7
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