Fall 2021 Performance
THE ICI TÉLÉ SEASON IS OFF TO A PROMISING START
ALL DAY (A2+)
This Fall, 8 out of 10 most-watched tv shows were on ICI TÉLÉ:
DURING PRIME TIME
(7 P.M.-11 P.M.) (A2+)
For the second straight year, ICI TÉLÉ captured a record market share in the evening!
First place in market share ahead of TVA and Noovo
ICI TÉLÉ commands 30.2%
of Quebecers' total tuning
(TVA: 26.3% / Noovo: 9.0%) — up 0.9 pt over fall 2020
First place in its average audience ahead of TVA and Noovo
ICI TÉLÉ exceeds the viewership of its closest competitor by 15%
ICI TÉLÉ DOMINATES TUNING AMONG
ADVERTISERS' MOST COVETED DEMOGRAPHICS
Adults 35-641
29.1%
Parents2
28.9%
Quebecers with strong purchasing power3
30.7%
MOPES4
28.1%
Source: Numeris (PPM), Quebec Franco, Mon.-Sun. 2 am-2 am and Mon.-Sun. 7 pm-11 pm, A2+, fall 2021 (Sept. 13-Oct. 10) vs. fall 2020 (Sept. 14-Oct. 11). Market share calculated across 35 commercial French-language channels.
1- Regularly scheduled programs, three or more broadcasts. 2- Head of household with children under 18. 3- Household income of $100,000 or more. 4- Managers, owners and professionals and executives.
