This Fall, 8 out of 10 most-watched tv shows were on ICI TÉLÉ:
DURING PRIME TIME (7 P.M.-11 P.M.) (A2+)
For the second straight year, ICI TÉLÉ captured a record market share in the evening!
First place in market share ahead of TVA and Noovo
ICI TÉLÉ commands 30.2% of Quebecers' total tuning (TVA: 26.3% / Noovo: 9.0%) — up 0.9 pt over fall 2020
First place in its average audience ahead of TVA and Noovo
ICI TÉLÉ exceeds the viewership of its closest competitor by 15%
ICI TÉLÉ DOMINATES TUNING AMONG ADVERTISERS' MOST COVETED DEMOGRAPHICS
Quebecers with strong purchasing power3
Source: Numeris (PPM), Quebec Franco, Mon.-Sun. 2 am-2 am and Mon.-Sun. 7 pm-11 pm, A2+, fall 2021 (Sept. 13-Oct. 10) vs. fall 2020 (Sept. 14-Oct. 11). Market share calculated across 35 commercial French-language channels. 1- Regularly scheduled programs, three or more broadcasts. 2- Head of household with children under 18. 3- Household income of $100,000 or more. 4- Managers, owners and professionals and executives.
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