Research
FOR THE START OF THE WINTER SEASON,
ICI TÉLÉ BOASTED 8 MILLION-PLUS SHOWS!
Shows from Radio-Canada continue to be popular with their audience
A2+
OVER THE WHOLE DAY
Each week, ICI TÉLÉ reached 5.5 million Quebecers of all ages.
DURING PRIME TIME (7 P.M.-11 P.M.)
First place in average audience ahead of TVA and Noovo
ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 8% and Noovo, by 199%.
First place in market share ahead of TVA and Noovo
ICI TÉLÉ captured the biggest market share (29.3%) vs (27.2% TVA and 9.8% Noovo).
A25-54
DURING PRIME TIME (7 P.M.-11 P.M.)
First place in average audience ahead of TVA and Noovo
ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 6% and Noovo, by 100%.
First place in market share ahead of TVA and Noovo!
ICI TÉLÉ captured the biggest market share (26.9%) vs (25.5% TVA and 13.5% Noovo).
ICI TÉLÉ IS #1
AMONG THE MOST POPULAR TARGETS FOR ADVERTISERS
|
A25-54 |
QUEBECERS WITH STRONG PURCHASING POWER* |
BUSINESSPEOPLE** |
YOUNG FAMILIES*** |
|---|---|---|---|
|
26.9% |
31.5% |
31% |
25.2% |
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Research Department
Source: Numeris (PPM), French Québec, January 2022 (January 3-30), Mon.-Sun., 2am-2am and 7pm-11pm, A2+ and A25-54. Market shares based on the 35 French-language commercial channels. Confirmed data. * $100,000+ HHI **Senior managers, managers and professionals. ***HH with kids under 12.
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