Digital
VINS ARTERRA BÙ / INSPIRER LA CONFIANCE / PHD, BLEU BLANC ROUGE, YOUVILLE-HAUSSMANN PARK
“The Radio-Canada Media Solutions team brought their considerable expertise to the table and acted as true business partners by tailoring their recommendations to our client's needs, facilitating the entire process and, most of all, staying focused on making the brand shine and keeping it at the forefront of discussions. Many thanks to the whole team!”
Stéphanie Boisvert, Group Supervisor, PHD Media Strategy
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CLOSE TO
50,000
VIDEO VIEWS
82,000
PAGE VIEWS
IN THE SHOW
PARTNER SPACE
MORE THAN
65,000 VIEWS
95% OR MORE COMPLETED
ONE FACEBOOK POST
HAD A CLICK-THROUGH RATE
MORE THAN 10X HIGHER
THAN NORMAL
OBJECTIVES
PROPOSED STRATEGY
Create a lifestyle series hosted by Vins BÙ spokesperson Jessica Harnois, building on the theme of trust with three pillars: trust in a professional context, personal trust and interpersonal/in-family trust.
ROLLOUT AND PLATFORMS
100% digital campaign leveraging the strengths of Radio-Canada's platforms, with content hosted in an ICI TOU.TV partner space:
Select an option to advertise in the CBC/Radio-Canada ecosystem
