DELIVERY PROCEDURES (TELEVISION)

Delivery procedures for Commercial Material & Traffic instructions

The Radio-Canada Traffic team wishes to accompany you in the success of your production and delivery of television commercials. Here are the steps to follow:

 

STEP 1: Commercial Material

Commercial material must meet our technical specifications for commercial messages intended for broadcast on all Radio-Canada television stations. As of September 1, 2014, all messages must be closed captioned. Material, traffic instructions and Telecaster approval should be made available 5 days prior to the first broadcast date whenever possible.

For more details: Technical specifications

 

STEP 2: Telecaster approval

Radio-Canada requires Think TV (free) approval for all commercials airing on Radio-Canada owned and operated Television stations. All commercial material must have Telecaster approval prior to air date. It remains your best tool to ensure the legality of your message, which is your responsibility. The Canadian Broadcasting Corporation reserves the right to require its legal compliance before broadcasting.

For more information see here

To create a profile, please visit this link and use the “Register” button.

 

Metadata required

Whether it is for sending you commercial materials or for sending your traffic instructions, the following information is needed:

Advertiser: Client's name
Title: Title or description of Commercial
AdID: Explanation below
Duration: The length of the commercial
Telecaster #: Approval number

 

What is an AdID / ISCI?

AdID (advertisement Identification) is a unique identification code associated with every single television commercial. This code is composed of a series of letters and numbers, and is given by the client / producer / agency. The AdID does not correspond to the spot title but the spot title can appear in the AdID. It is absolutely necessary that every commercial we receive also has an AdID. If your production house already uses a unique code to keep track of internal productions, you may use this code in the creation of your AdID. No special character is accepted (%, #, ? etc.).

To learn more see here

 

STEP 3: Preferred delivery methods

Radio-Canada recommends the use of these paid delivery services:


COMPANY
EMAIL

Extreme Reach Canada



DMDS/Yangaroo


Airdate/SpotGenie


It is also possible to send your material by Faspex (free) which now replaces our FTP/We transfer system.

For all inquiries, please email modalite@radio-canada.ca. Only one invitation request is required per person the first time you need to create an account.

All commercials must be closed-captioned (.scc files or embedded into video files). Commercials without voice over and containing only music still require closed captioning: meaning a musical note ♪ or the word “music” must appear in the closed captioning throughout the entirety of the commercial. The timecode and the name of the .scc file must be the same as the video.

 

STEP 4: Traffic instructions

Please send us your traffic instructions via our form.

Regardless of whether or not you use this form, make sure your traffic instructions contain the following for example:


INFORMATION
EXAMPLE

Advertiser's name:
(same as on your contract)
Maison Lafortune

Title
Summer sales 2023

MLSPJUILLET202330F

Duration
30 secondes

# Telecaster
If available

Stations
SRC, CBFT, CKSH etc

Rotation
100%/ 50%/50%

# contract(s)
10175136

No special character is accepted (%, #, ? etc.)

 

STEP 5: Advertising standards

Our Advertising Code team will ensure that the commercial does not violate the corporate Programming policies.

Revised spots


REVISION TYPE
REQUIREMENTS
INTERNAL PROCEDURE

New script / new video
elements/additions
• We consider this a new spot or alt version

• We will require new instructions

• We will require a new AdID (add V2, V3 if you wish to use the same as aprevious commercial)
Commercial will be added to inventory and given a new approval number

Corrections to:
• Audio
• Aspect ratio or video
• Spelling/grammar/typo
• Closed Captioning
• Duration
• We consider this a technical revision (RT)

• We will require new instructions

• Revision AdID should be the same but with an RT tag at the end (RT2 for second revision,RT3 for the third, etc…) This is to ensure the revision replaces the original.
Commercial will be added to inventory, given a new approval number, and replace the old commercial material

 

Our deadlines


DAYS
DAYS THAT WE CLOSE
CLOSING TIMES

Monday
Tuesday
2:00 pm

Tuesday
Wednesday
2:00 pm

Wednesday
Thursday
2:00 pm

Thursday
Friday
2:00 pm

Friday
Saturday
10:00 am

Friday
Sunday and Monday
2:00 pm

Questions? Please contact modalite@radio-canada.ca or sophie.jubinville@radio-canada.ca

 

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