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7th Edition
The countdown is on!
Reach a captive, engaged audience during the TV event of the year and show off your top advertising creatives for a chance to win up to $75,000 in media visibility. Following the record-breaking success of Bye Bye 2023, which was the most-watched program in the history of French-language TV in Canada, our partners are eagerly awaiting this seventh edition of the Bye Bye de la Pub competition! Expectations are running high, and there's every indication huge audiences will be back to watch on New Year's Eve 2024.
Are you up for the challenge?
Here's what you'll need to know about the competition so your creative teams can take up the challenge and deliver original, engaging commercials that will wow viewers during Radio-Canada's must-see New Year's Eve TV programming.
Competition winners will be announced January 9, 2025, on the competition website and in a news release.
1st prize
Ad campaign worth
$75,000*
2nd prize
Ad campaign worth
$50,000*
3rd prize
Ad campaign worth
$25,000*
*Winners may not transfer their prize to another commercial advertiser, except for non-profits and foundations approved by Radio-Canada.
RESTRICTIONS ON PRIZES: Values based on rate-card pricing. CBC & Radio-Canada Media Solutions is responsible for selecting the programs (schedule) based on avails. Includes all Radio-Canada platforms. Inventory guaranteed, but movable. April, May, September and October excluded. CBC & Radio-Canada Media Solutions reserves the right to exclude some programs from this offer. Campaigns must air by December 25, 2025.
Entry Requirements
Click here for more information about the competition rules
The hosts of the Bye Bye 2024
Guylaine
Tremblay
Sarah-Jeanne
Labrosse
Pierre-Yves
Roy-Desmarais
Claude
Legault
Next steps
To see the winners of the 2023 edition, click here!
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