The Countdown has Begun!

December 14th 2023, Montréal

The Bye Bye de la pub is back for its 6th edition, sparking enthusiasm among CBC and Radio-Canada Media Solutions' business partners. The competition's success is undeniable, with numerous advertisers eager to take on the creative challenge. Viewers can once again expect top-notch creativity this year.

On the evening of December 31 on ICI Télé, original and impactful ads will grace the screen, aligning brand advertisers with the event's undeniable notoriety. The public will be invited to cast their votes for their favourite ad from January 1 to 7, 2024, on the Radio-Canada website at Radio-Canada.ca/concours-byebye-pub-2023.

Patricia Châteauneuf, Executive Director, Multi-Platform Media Sales, Montreal & Eastern Canada at CBC & Radio-Canada Media Solutions, shares her perspective on this edition, underscoring the significant impact it provides participants. "The Bye Bye de la pub is an opportunity to showcase the exceptional creativity of Canadian talent. It's both a celebration, where each ad stands out, and a healthy competition that generates exceptional impact for advertisers. Not only do winners benefit from exceptional visibility, but they also captivate the public, adding immeasurable value."

The Bye Bye de la pub competition stands as the only one of its kind to involve the general public in the judging process. Canadian residents participating in the competition stand a chance to win a $1,000 gift card from a local business of their choice. Winning advertisers will receive up to $75,000 in media exposure.