Regular Deadlines, Movie Deadlines Lottery Deadlines and Contacts
Technical Specifications for CBC Television Commercial Delivery
Material and scripts to be sent to the following:
CBC accepts delivery of commercial material through MIJO, Extreme Reach, Yangaroo (DMDS), Javelin, Lamajeure and Comcast. CBC also accepts delivery of commercial material through our own internal FTP site on a case-by-case basis.
Please send all correspondence or inquiries to pmgcommercialmanagement@cbc.ca
CBC requires Telecaster (TVB) approval for all commercials airing on CBC owned and operated Television stations. All commercial material must have Telecaster approval prior to air date.
Effective September 1, 2014, all advertising material is required to have Closed Captioning.
Material, traffic instructions and Telecaster approval should be made available 5 days prior to the first broadcast date whenever possible.
Revised commercial scheduling changes will be made within 48 hours, provided that the material, scheduling instructions and Telecaster approval information are on hand.
Regular Deadlines:
CALENDAR DAY | PLAYLIST DEADLINE | TIER | TIME |
Monday | Tuesday | All + Specialty | 12:00 ET |
Tuesday | Wednesday | All + Specialty | 12:00 ET |
Wednesday | Thursday and Friday | All + Specialty | 12:00 ET |
Thursday | Saturday and Sunday | All + Specialty | 12:00 ET |
Friday | Monday | All + Specialty | 12:00 ET |
Movie and Lottery Deadlines:
CALENDAR DAY | LOG DEADLINE | TIER |
Regular: Monday to Friday Saturday and Sunday |
12:00 ET day of broadcast 12:00 ET Friday |
All + Specialty |
Long Weekends: Holiday Monday Holiday Friday |
12:00 ET Thursday 12:00 ET Wednesday |
All + Specialty |
Playlist Traffic Contacts:
STATION CALL LETTERS AND (CITY) | EMAIL ADDRESS |
CBC Network | CBCNetwork.Traffic@cbc.ca |
CBC News Network | NewsNetwork.Traffic@cbc.ca |
Documentary Channel | docutraf@cbc.ca |
Regional - CBC Ontario | CBCOntario.Traffic@cbc.ca |
Regional - CBC Pacific | CBCPacific.Traffic@cbc.ca |
SELECTIVE STATIONS: | |
CBCT Charlottetown | CBCT.Traffic@cbc.ca |
CBHT Halifax | CBHT.Traffic@cbc.ca |
CBAT Fredericton | CBAT.Traffic@cbc.ca |
CBNT Newfoundland | CBNT.Traffic@cbc.ca |
CBMT Montreal | CBMT.Traffic@cbc.ca |
CBOT Ottawa | CBOT.Traffic@cbc.ca |
CBET Windsor | CBET.Traffic@cbc.ca |
CBLT Toronto | CBLT.Traffic@cbc.ca |
CBWT Winnipeg | CBWT.Traffic@cbc.ca |
CBKT Regina | CBKT.Traffic@cbc.ca |
CBRT Calgary | CBRT.Traffic@cbc.ca |
CBXT Edmonton | CBXT.Traffic@cbc.ca |
Commercial Delivery Inquiries | pmgcommercialmanagement@cbc.ca |
Select an option to advertise in the CBC/Radio-Canada ecosystem