Written Branded Content

Digital

Six new written branded content concepts, designed to strengthen key brand messages. Each concept includes an optional poll to boost engagement. Other branded content solutions are presented on the dedicated page.

Content adaptable to different sectors

5 questions qu'on n'ose pas se poser
5 questions qu'on n'ose pas se poser

This content highlights questions that are often avoided but are essential for the present and future.

  • Do I really need to do X?
  • Am I obliged to do Y?
  • Should I think about Z?
  • Finance
  • Government departments
  • Universities
  • Real estate
  • Automobile (dealerships and maintenance)
  • Pharmacy & medical
  • Food
  • Transportation
  • Wellness
  • Fashion & beauty
  • Professional associations (lawyers, CPAs, etc.).
X heures en tant que…
X heures en tant que…

An hour-by-hour story revealing a day in a life you wouldn't normally see. Can also be adapted into vertical video.

  • 8 hours as a trainee chef at ITHQ
  • 4 hours as a division head
  • 24 hours in the life of a Mira dog
  • 1 hour as a donor at Héma-Québec
  • 36 hours with a new car X…
  • Education
  • Tourism
  • Retail
  • Organizations
  • Real estate
  • Etc...
Du point A au point B
Du point A au point B

This series immerses the audience in a transformation, showing how innovation comes to life.

  • How company X expanded internationally
  • The steps leading to a product launch
  • The story of someone organizing their finances to achieve a project…
  • Finance
  • Retail
  • Corporate businesses
  • Food
  • Local businesses
  • Etc...
Racines gourmandes
Racines gourmandes

Discover a new place… through food. Racines gourmandes follows a well-known Franco-Canadian personality sharing their favorite local spots.

  • Les racines gourmandes de Patrice Michaud in Cap-Chat
  • Les racines gourmandes de Farah Alibay in Montreal
  • Tourism
  • Food
  • Restaurant
  • Automobile
  • Transportation
  • Culture & entertainment
Une poutine avec…
Une poutine avec…

Which poutine would X choose? This series profiles an influential person over a cheesy, squeaky poutine. It's also ideal for a photo-reportage format.

  • Une poutine avec Claudine Bouchard from Hydro-Québec
  • Une poutine avec Émily Adam, president of Ashton
  • Une poutine avec a financial advisor…
  • All
  • Opportunity for collaboration with a restaurant chain
Les vraies affaires
Les vraies affaires

A FAQ answers common questions, but what about the rare ones? This series explores the questions people hesitate to ask publicly, yet are just as useful.

  • All

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MAX CBC/Radio-Canada Achats numériques

MAX CBC/Radio-Canada

  • Digital ad-buying platform
  • Customized targeting and performance tracking
  • Available 24/7
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