Branded Content: Written

Digital

Six new written branded content concepts, designed to strengthen key brand messages. Each concept includes an optional poll to boost engagement. Other branded content solutions are presented on the dedicated page.

Content adaptable to different sectors

5 questions qu'on n'ose pas se poser
5 questions qu'on n'ose pas se poser

This content highlights questions that are often avoided but are essential for the present and future.

  • Do I really need to do X?
  • Am I obliged to do Y?
  • Should I think about Z?
  • Finance
  • Government departments
  • Universities
  • Real estate
  • Automobile (dealerships and maintenance)
  • Pharmacy & medical
  • Food
  • Transportation
  • Wellness
  • Fashion & beauty
  • Professional associations (lawyers, CPAs, etc.).
X heures en tant que…
X heures en tant que…

An hour-by-hour story revealing a day in a life you wouldn't normally see. Can also be adapted into vertical video.

  • 8 hours as a trainee chef 
  • 4 hours as a division head
  • 24 hours in the life of a service dog
  • 1 hour as a blood donor 
  • 36 hours with a new car X…
  • Education
  • Tourism
  • Retail
  • Organizations
  • Real estate
  • Etc...
Du point A au point B
Du point A au point B

This series immerses the audience in a transformation, showing how innovation comes to life.

  • How company X expanded internationally
  • The steps leading to a product launch
  • The story of someone organizing their finances to achieve a project…
  • Finance
  • Retail
  • Corporate businesses
  • Food
  • Local businesses
  • Etc...
Racines gourmandes
Racines gourmandes

Discover a new place… through food. Racines gourmandes follows a well-known Franco-Canadian personality sharing their favorite local spots.

  • Les racines gourmandes of XX in Cap-Chat
  • Les racines gourmandes of XX in Montreal
  • Tourism
  • Food
  • Restaurant
  • Automobile
  • Transportation
  • Culture & entertainment
Une poutine avec…
Une poutine avec…

Which poutine would X choose? This series profiles an influential person over a cheesy, squeaky poutine. It's also ideal for a photo-reportage format.

  • Une poutine avec XX, president of XX
  • Une poutine avec a financial advisor…
  • All
  • Opportunity for collaboration with a restaurant chain
Les vraies affaires
Les vraies affaires

A FAQ answers common questions, but what about the rare ones? This series explores the questions people hesitate to ask publicly, yet are just as useful.

  • All
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