A Snackable Audio Series
With the rise of microformats worldwide*, branded podcasts need to adapt to Canadians' increasingly fragmented attention spans.
Microwaves is a collection of short, dynamic, and easy-to-consume podcasts designed to inform, entertain, and build a strong connection with your brand… all in just one minute.
THE CONCEPT
The door closes, a beep sounds, and the microwave starts. One minute — just enough time to heat up a meal. The same amount of time to cover a topic dynamically and concisely. And… done!
- 5 episodes, 1–2 minutes each
- Clear, focused theme
- Hosted by a trusted talent or expert
- Light, approachable, and credible tone
- All episodes available at once for binge listening
Accessible on CBC Listen and Radio-Canada OHdio.
WHY IT WORKS
- Perfect for shorter attention spans and on-the-go listening
- Delivers a clear, memorable message in no time
- Builds brand familiarity through effective storytelling
- Scalable format tailored to your content, goals and budget
SAMPLE TOPICS
Universities & Education
- 1 minute to explain a new published research
- How this new program can elevate your career
Finances & Insurance
- Investing in 60 seconds
- Tips to save on a daily basis
Tourism
- 10 things to do in x city
- Languages basics for traveling to x country
Health and Wellness
- How to prevent the flu this season
- Tips to add more exercise to your daily life
- Quick ways to add veggies to your meals
Business and Entrepreneurship
- How to avoid the most common pitfalls when starting a business
- Insurance for businesses : do's and don'ts
Books, Film & Culture
- Behind the scenes/secrets that made the movie what it is
- The real story behind X book
- Exploring the (theme) universe (ex. Martial Arts, Space travel)
AUDIO SAMPLES
Listen to Microwaves – The One-Minute Podcast
*Source : Émilie Lecours, Le microformat s'imposera-t-il au Canada ?, Radio-Canada, 2025
