FIRST POINT OF ENTRY

Digital

Available On

The first ad presented to users, regardless of their entry point across CBC.ca, CBC Gem, Radio-Canada.ca or ICI TOU.TV properties

This First Point of Entry (FPOE) ad captures a highly valuable moment with 100% Share of Voice right at the beginning of the user's journey, driving immediate, unmissable brand lift.

 

TECHNICAL SPECIFICATIONS

Access the full production standards and accepted formats.

Technical Specifications (PDF)

 

BENEFITS

  • Exclusive Visibility (100% Share of Voice)
  • Higher Conversions
  • Increased Brand Awareness

 

WHERE

On CBC.ca, CBC Gem, Radio-Canada.ca and ICI TOU.TV

 

First Point of Entry: Examples and previews

FIRST POINT OF ENTRY (FPOE) EXAMPLE - CBC.CA
FIRST POINT OF ENTRY (FPOE) EXAMPLE - CBC.CA

Preview of the first ad displayed upon user entry.

FIRST POINT OF ENTRY (FPOE) EXAMPLE - RADIO-CANADA.CA
FIRST POINT OF ENTRY (FPOE) EXAMPLE - RADIO-CANADA.CA

Preview of the first ad displayed upon user entry.

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