2022 Edition
NOVEMBER 21ST - WORLD TV DAY
This year's edition will focus on how TV draws your attention to quality entertainment, societal issues, newsworthy events, and much more ! The topic also underlines the increasing importance of attention as a metric for advertisers.
What is World TV Day?
Proclaimed by the UN in 1996, World Television Day is not so much a celebration of the tool, but rather the philosophy which it represents. Television represents a symbol for communication, progress and globalization in the contemporary world.
Celebrate World TV Day with us by sharing these Top 10 reasons why we believe TV is more relevant than ever!
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SOURCES
1
Source: Think TV / YouGov BrandIndex Tracking, Total Canada A18+, July 2022
2
Source: Numeris TV Meter Data, Total Canada, Average Weekly Reach, Total TV M-Su 2a-2a, 1/3/2022-2/3/2022, 2/21/2022 -4/10/2022
3
Source: eMarketer, InsiderIntelligence, Canada, March 2022
4
Source: The Guardian / More money, more viewers, more glamour: how TV overtook film as a creative force)
5
Source: Mediastats, Total Canada, Jan 2021, Jan 2022, BDU Profile Report / Numeris TV Meter Data, Ind 2+ Average weekly reach, Total TV M-Su 2a-2a, /3/2022-2/3/2022, 2/21/2022 -4/10/2022, Total Canada
6
Think TV/ Mediacom Business Science White Paper Target the Market, reviewing some of Bryon Sharp’s marketing principles (How Brands Grow 2016) with a media lens
7
Source: Numeris, www.numeris.ca/vam
8
Source: Institute of Practitioners in Advertising (IPA), https://ipa.co.uk/initiatives/effworks/effworks-ft-reports/cutting-marketing-budget
9
Source: Paramount, https://insights.paramount.com/post/global-audiences-want-better-representation-on-screen
10
Source: UN (United Nations)
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