A 5-star season on ICI TÉLÉ

Fall 2022

A 5-STAR SEASON ON ICI TÉLÉ

ICI TÉLÉICI TÉLÉ
First starFirst star

An exceptional reach; each week, ICI TÉLÉ reaches 5.4 million Quebecers of all ages, a stability compared to last fall.

Second starSecond star

This fall, 6 of the 10 most watched programs are on ICI TÉLÉ:

  • STAT, 1,592,700
  • Discussions avec mes parents, 1,248,200
  • En direct de l'univers, 1,200,300
  • Tout le monde en parle (Live), 1,142,700
  • Infoman, 1,114,300
  • 5e rang, 1,069,700
STAT (1,592,700)
Third starThird star

STAT is the most watched drama program in Quebec, with an average audience of nearly 1.6 million viewers!

Discussions avec mes parents (1,248,200), En direct de l'univers (1,200,300), Tout le monde en parle (Live) (1,142,700), Infoman (1,114,300) and 5e rang (1,069,700).
Fourth starFourth star

NUMBER 1 AMONG ADVERTISERS MOST POPULAR TARGETS

Market shares - Mon-Sun 7pm-11pm

Household income of $100,000 and more

Household income of $100,000 and more

30%

Business people

Business
people*

30%

Main grocery shoppers with high purchasing power**

Main grocery shoppers with high purchasing power**

32%

Fifth starFifth star

EXCEPTIONAL RESULTS ON OUR DIGITAL PLATFORMS

This fall, our digital platforms recorded excellent results!

ICI TOU.TV

Nearly 11 million monthly views 940,000 unique visitors on ICI TOU.TV;

Radio-Canada.ca

More than 4.9 million unique visitors and more than 93.1 million monthly page views on Radio-Canada.ca;

Radio-Canada OHdio

Nearly 7.6 million monthly stream and close to 6.6 million visits on OHdio;

Mordu

More than 2.1 million visits and nearly 4.8 million monthly page views on the Mordu section of Radio-Canada.ca.

TV source: Numeris (PPM), Quebec Franco, T2+, Mon-Sun 2 a.m.-2 a.m. and Mon-Sun 7 p.m.-11 p.m., fall 2022 (September 12 to December 11), confirmed data. Average Weekly Reach, Average Audience. Market share based on the 35 French-language commercial stations. *MOPE target. ** main grocery shoppers HHI > $100,000.

Digital source: VU: Comscore, Canada, monthly average Sept-Nov. 2022, multiplatform, Rc.ca and ICI.TOU.TV (website and apps). Others: Adobe Analytics, Sep-Nov. 2022 (monthly average) and for Mordu Sep.-Dec. 2022 (monthly average). RC.ca (website and apps), ICI TOU.TV (website and app, including chromecast), OHdio (website and app) and Mordu (radio-canada.ca/mordu).

Bye bye 2022Bye bye 2022
Bye bye 2022

Bye bye 2022, broadcasted on December 31, recorded an average audience of 4,706,000 viewers and controlled 92% of market share among Quebecers (all 2+). The Bye bye obtained its second best audience of all time, becoming the second most watched show (behind the Bye bye 2021 edition) in Quebec television history!

Among adults aged 25-54, Bye bye remains the most watched program in Quebec in 2022! For this specific demo, the show recorded an average audience of 1,693,000 viewers and a market share* of 97%.

Source: Numeris (PPM), French Quebec, All 2+ and A25-54, December 31, 2022. Average audience, market share (All 2+). *A25-54 commercial market share. Data confirmed.

 

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