Fall 2024: Exceptional Performance on our Platforms

Fall 2024: Exceptional Performance on our Platforms

Fall 2024: Exceptional Performance on our Platforms

ICI TÉLÉ recorded 8 TV shows with more than 1 million viewers this fall!

ICI TÉLÉ

In the French Quebec Market, 12 TV shows achieved this milestone in fall 2024, with 8 of them broadcast on ICI TÉLÉ.

This fall, 3 out of the 5 the most-watched regular programs by French-Speaking Quebecers are on ICI TÉLÉ

STAT (1,469,700)
Dumas (1,225,400)
En direct de l'univers (1,141,700)

The daily program STAT remains the most-watched drama in Quebec, with an average audience of nearly 1.5 million viewers!

Number 1 among adults (18+) during prime time (7 p.m.-11 p.m.): ICI TÉLÉ controls 26.3% market share, ahead of TVA (25.2%) and Noovo (8.2%)

Outstanding results among 25-54 demographic:

  • This fall, 3 out of the 5 most-watched programs by Quebecers are on ICI TÉLÉ; La fureur 2024, STAT and Le gala de l'ADISQ 2024;

  • With an average audience of nearly half a million viewers, La fureur 2024 is the most-watched special program among this audience this fall;

  • During prime time (7 p.m.-11 p.m.), ICI TÉLÉ records a market share of 23.3% (+0,6 pt vs F23), nearly neck to neck with its closest competitor (TVA 24.6%, -1.9 pt vs F23) and exceeding double that of Noovo (11.6%, -0.2 pt vs F23);

Number 1 among advertiser preferred audiences:

Households with a family income over $100,000: 28%
Business people*: 27%
Primary grocery buyers with high purchasing power**: 30%

(ICI TÉLÉ market shares) Mon-Sun (7 p.m.-11 p.m.)

Exceptional results on our digital platforms!

Radio-Canada

This fall, Radio-Canada.ca*** attracted nearly of 5.3 million unique visitors (+11% vs F23) and over 94.8 million monthly page views (stable);

ICI TOU.TV

ICI TOU.TV, recorded over 1 million unique visitors (stable) and almost 19.3 million monthly views (+14%);

Radio-Canada OHdio

OHdio, recorded over 11.3 million de streams (+4%) and close to 18.7 million page views (+10%) per month;

Mordu

The Mordu section gathered more than 1 million unique visitors (+6%) and nearly 6 million monthly page views (stability). In December 2024, Mordu achieved its best results since its creation in 2021.

Contact us to discover how to integrate your brand into our successful content!

TV source: Numeris (PPM), Quebec franco, A2+ and A18+, A25-54, Mon-Sun 2am-2am and Mon-Sun 7pm-11pm, fall 2024 (September 9 to December 8, 2024) vs same period for fall 2023, confirmed data. Average audience. Market shares based on the 35 French-speaking commercial stations. *Business people = MOPE definition in Infosys. **Main grocery buyers with HHI > $100,000.
Source UV: Comscore, Canada, sep.-oct. 2024 (monthly average) vs the equivalent period in 2023, multiplatform. Other statistics: Adobe Analytics, Sep.-Nov. 2024 for Rc.ca, ICI TOU.TV and OHdio and Sep.-Dec. 2024 for Mordu (monthly average) vs the equivalent period in 2023. RC.ca (website, info app and OHdio app), ICI TOU.TV (website and apps), OHdio (website and app) and Mordu (radio-canada.ca/mordu). The month of November is excluded from Comscore data due to a data issue.***Radio-Canada.ca includes the website, Info app and OHdio website and applications.

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