Can the tangible impact of a TV ad campaign be demonstrated?

Absolutely. By working closely with Belron for its Lebeau windshield and auto glass banner and by establishing precise performance vectors, we demonstrated that it was not just possible to quantify the direct impacts of an advertising investment, but best of all, to generate sales and contribute to a company’s growth. In fact, the company decided to do exactly the same thing the next year, with measurable success.

In short, a solid, credible partnership that proves that creativity can take many forms.

Bref, un partenariat solide et crédible qui prouve que la créativité peut prendre de multiples formes.

Advertise with CBC/Radio-Canada

Select an option to advertise in the CBC/Radio-Canada ecosystem


Customized support

  • Advertising plan developed with a sales specialist
  • Strategies tailored to specific objectives
  • Campaigns broadcast within a multiplatform ecosystem
Contact the team
MAX CBC/Radio-Canada Achats numériques

MAX CBC/Radio-Canada

  • Digital ad-buying platform
  • Customized targeting and performance tracking
  • Available 24/7
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