Beijing 2022 : Mixed Media TV + Digital = winning formula


BEIJING 2022

MIXED MEDIA TV + DIGITAL = WINNING FORMULA

With less than 100 days to go until the Opening Ceremony of Beijing 2022, now is the time to take advantage of our incredible multi-platform coverage.

OUR PLATFORMS

Conventional broadcasting

Conventional broadcasting: CBC and ICI TÉLÉ

Specialized broadcasting

Specialized broadcasting: TSN, RDS and Sportsnet

Digital

Digital: CBC.ca, CBCSPORTS and Radio-Canada.ca

Social

Social

OTT

OTT

Podcasts

Podcasts: CBC Listen, CBC Radio One, ICI Première and Radio-Canada OHdio
OUR PLATFORMS

TV CONTINUES TO BRING US TOGETHER

28 M Canadians watched coverage of Tokyo 2020 on an English or French TV station
11 M Adults A25-54 watched Tokyo 2020 coverage on an English or French TV station (7 out of 10 A25-54)
16 HOURS The average amount of time Canadians spent watching Tokyo 2020 coverage

Source: Numeris TV Meter Data, Total Canada, Ind. 2+, A25-54, Tokyo 2020: Jul. 20-Aug. 8 2021, English and French Olympic Stations. Cumulative reach.

DIGITAL PLATFORMS ARE AN INTEGRAL PART OF THE OLYMPIC EXPERIENCE

DURING TOKYO 2020, CBC/RADIO-CANADA DIGITAL PLATFORMS GENERATED: 157 M Pages views, 42 M Videos views, 11.4 M hours of streaming

Source: Adobe Analytics, July 23- August 8 2021, includes Olympic content on CBC.ca, CBC and SRC Olympics apps, and on GEM web & app.

DURING TOKYO 2020, CBC/RADIO-CANADA DIGITAL PLATFORMS GENERATED: 157 M Pages views, 42 M Videos views, 11.4 M hours of streaming

Source: Adobe Analytics, July 23 - August 8 2021; includes Olympic content on CBC.ca, Radio-Canada.ca, CBC and SRC Olympics Apps, and on GEM Web & App.

This winter, connect with Canadians during the Olympic Games by creating a multi-platform campaign.

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