A Great Season at Radio-Canada

Winter 2024 Review

AN EXCEPTIONAL WINTER SEASON AT RADIO-CANADA

ICI TÉLÉICI TÉLÉ
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The Radio-Canada Group reaches 96% of French speaking Quebecers. That's more than 7.4 million people every month.

Each week, ICI TÉLÉ reaches more than 5.4 million Quebecers of all ages (+2%).

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This winter, 6 of the 10 most watched scheduled programs are on ICI TÉLÉ

STAT (1,629,200)
LA PETITE VIE, 30 ANS (1,509,600)
EN DIRECT DE L'UNIVERS (1,273,100)
Infoman (1,081,400)
5e RANG (1,055,300)
L'OEIL DU CYCLONE (1,050,900)
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STAT is the most watched drama program in Quebec, with an average audience of nearly 1.6 million viewers!

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NUMBER 1 AMONG ADVERTISERS MOST POPULAR TARGETS

Market shares - Mon-Sun 7pm-11pm

Business people

Business
people*

28%

Main grocery shoppers with high purchasing power

Main grocery shoppers with high purchasing power**

30%

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Exceptional results on our digital platforms

During winter 2024, our digital platforms recorded amazing results!

Radio-Canada

More than 5.2 million unique visitors (+5% compared to W23) and over 98.7 million monthly page views (+7%) on Radio-Canada.ca;

ICI TOU.TV

More than 14.2 million monthly views (+9%) on ICI TOU.TV;

Radio-Canada OHdio

Close to 11.9 million monthly streams (+13%) and more than 7.7 million visits (+18%) on OHdio;

Mordu

Close to 3.1 million visits (+40%) and more than 6.3 million page views (+31%) on the Mordu section of Radio-Canada.ca.

Contact our team to learn more about available opportunities.

TV source: Numeris (PPM), Quebec Franco, T2+, Mon-Sun 2 a.m.-2 a.m. and Mon-Sun 7 p.m.-11 p.m., Fall 2024 (Sep 12th to Dec 11th), confirmed data. Average Weekly Reach, Average Audience. Market share based on the 35 French-language commercial stations. *MOPE target in Infosys. **Main grocery shoppers HHI > $100,000.

Digital source: UV = Comscore, Canada, Jan.-March. 2024 (monthly average) compared to the same period in 2023, multi-platform, Rc.ca (website/app). Others : Adobe Analytics, Jan.-March. 2024 (monthly average) compared to the same period in 2023. RC.ca (website/app), ICI TOU.TV (website/app), OHdio (website/app) and Mordu (radio-canada.ca/mordu).

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