Mid-season review

Fall 2023

Radio-Canada Fall 2023 mid-season review
ICI TÉLÉ

An outstanding reach

Each week, ICI TÉLÉ reaches 5.2 million Quebecers of all ages.

This fall, 6 of the 10 most watched scheduled programs are on ICI TÉLÉ

STAT (1,632,000) : STAT is the most watched drama program in Quebec, with an average audience of more than 1.6 million viewers!
En direct de l'univers (1,208,000)
Tout le monde en parle (1,180,000)
Discussions avec mes parents (1,145,000)
Infoman (1,090,000)
5e rang (1,070,000)
STAT (1,632,000) : STAT is the most watched drama program in Quebec, with an average audience of more than 1.6 million viewers!
En direct de l'univers (1,208,000)
Tout le monde en parle (1,180,000) and Discussions avec mes parents (1,145,000)
Infoman (1,090,000) and 5e rang (1,070,000)
STAT (1,632,000) : STAT is the most watched drama program in Quebec, with an average audience of more than 1.6 million viewers!
En direct de l'univers (1,208,000)
Tout le monde en parle (1,180,000)
Discussions avec mes parents (1,145,000)
Infoman (1,090,000)
5e rang (1,070,000)

Number 1 among advertisers' most popular targets

(market shares - Mon-Sun 7pm-11pm)

Household income of $100,000 and more

Household income of $100,000 and more

33%

Business people*

Business
people*

30%

Main grocery shoppers with high purchasing power**

Main grocery shoppers with high purchasing power**

34%

Exceptional results on our digital platforms

For the first 4 weeks of fall 2023, our digital platforms recorded amazing results!

Radio-Canada.ca

More than 83.8 million de page views on Radio-Canada.ca;

ICI TOU.TV

Nearly 11.4 million views on ICI TOU.TV, an increase of +16% ompared to the same period in 2022;

Radio-Canada OHdio

More than 7.3 million streams (+15% vs. the same period in 2022) and more than 6.3 million visits (+3% vs. the same period in 2022) on OHdio;

Mordu

More than 2.3 million visits (+34% vs. the same period in 2022) and nearly 4.6 million page views (+25% vs. the same period in 2022) on the Mordu section of Radio-Canada.ca.

Contact our team to learn more about available opportunities.

TV source: Numeris (PPM), Quebec Franco, T2+, Mon-Sun 2 a.m.-2 a.m. and Mon-Sun 7 p.m.-11 p.m., Fall 2023 (Sep 11th to Oct 8th), confirmed data. Average Weekly Reach, Average Audience. Market share based on the 35 French-language commercial stations. *MOPE target in Infosys. **Main grocery shoppers HHI > $100,000.

Digital source: Adobe Analytics, September 11 to October 8, 2023, compared with September 12 to October 9, 2022, RC.ca (website/apps), ICI TOU.TV (website + app, including Chromecast), OHdio (website/app) and Mordu (radio-canada.ca/mordu).

 

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