2023 Bye bye de la pub Competition

6^th Edition

Reach a captive, engaged audience during the TV event of the year and show off your top advertising creative for a chance to win up to $75,000 in media visibility.

The Bye Bye de la pub, Radio-Canada's annual New Year's Eve advertising competition, continues to gain popularity year over year within the advertising community. This 6th edition is eagerly awaited by our partners and comes on the heels of the resounding success of Bye Bye 2022.

Want to participate ?

Here's everything you will need to know to enroll your team and deliver unforgettable creative that will leave a lasting impression on the audiences of our popular December 31st programming.

Contest winners will be announced on January 11, 2024, on our website and by press release.

1^st prize

Ad campaign worth
$75,000*

2^nd prize

Ad campaign worth
$50,000*

3^rd prize

Ad campaign worth
$25,000*

*Winners may not transfer their prize to another commercial advertiser, except for non-profits and foundations approved by Radio-Canada.

PRIZE RESTRICTIONS: Value based on a la carte rates. Subject to inventory availability. Includes all Radio-Canada platforms. Inventory guaranteed, but movable. Excludes the months of April, May, September and October. Radio-Canada reserves the right to exclude certain programs from this offer. Campaigns must run by December 25, 2024.

Entry Requirements

Must be original creative (not broadcast in previous competitions).
Co-branded creative (in both the competition and evening presentation) are not eligible.
If the advertiser has different creative in the original and the Bye bye repeat, the message broadcast in the original will be eligible.
Must have network reach.
Must be 15 or more seconds, including 30-second spots broken into three 10-second segments.
Contracts for talent appearing in commercials must be valid through the end of the competition.
Limit of one entry per brand. If an advertiser has multiple creatives for the same brand, these must be edited together into a single video for submission to the audience vote.
All advertisers must complete the form below by October 13, 2023, to confirm their participation in the competition.

Click here see details and rules

The hosts of the Bye Bye 2023