TOKYO 2020 RESEARCH WRAP UP

Positive results for CBC / Radio-Canada

The Olympic Games Tokyo 2020 reached

27.8 million viewers on CBC, ICI TÉLÉ, and partner stations

that's more than 7 in 10 Canadians

Canadian audiences engaged on all CBC television, streaming and digital platforms to cheer on Team Canada and athletes from around the world during the Olympic Games Tokyo 2020, with CBC marking record high digital audiences and also ranking as the most-watched TV network in Canada for 17 consecutive days among all audiences and delivered an audience share of 20.8 percent in the English TV market, including 33 percent of viewers in the 25-54 demographic, a higher percentage than the overall season average across all English television (28%). The most watched moment took place on Friday, August 6th at 10:47 a.m. ET, when 4.5 million Canadians watched Julia Grosso's gold medal-winning penalty kick in the historic Canada vs. Sweden women's soccer gold medal final.

CBC and ICI TÉLÉ

Record High Video Views for our Olympic Content!

7.1 million visits to Radio-Canada's digital Olympic platforms

CBC's digital and streaming platforms including CBC.ca, the CBC Olympics App and CBC Gem grew historic, record high audiences over the course of the Games, with Canadians streaming more than 37 million video views since the beginning of Tokyo 2020, up 62 percent over PyeongChang 2018, which had a similar time difference of 11 to 16 hours for viewers in time zones across Canada. In total, Canadians consumed nearly 17 million hours of digital Olympic content on CBC digital platforms.

On Radio-Canada, Olympic content garnered 7.1 million visits to Radio-Canada's digital Olympic platforms. A total of 2 million devices accessed our Tokyo 2020 website and apps, generating 27.9 million page views and a record 5.7 million streams — up 19% over PyeongChang. The women's soccer final between Canada and Sweden totalled 100,808 views, making it the most-streamed event of the Games.

Radio-Canada's digital Olympic platforms

TV Data Source: Numeris TV Meter, CBC Total, P2+, 2a-2a, Total Canada, AMA, DlyRch, & CumRch, generated by InfoSys+TV.
Digital Data Source: Adobe Analytics, July 21-August 8, 2021

 
 

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