A prestigious prize for digital coverage of the Tokyo 2020 Olympic Games
Make it 25 medal performances for Canada at the Tokyo Olympics this past summer — 24 by athletes and another from its national public broadcaster.
The International Olympic Committee on Monday announced CBC/Radio-Canada as a bronze recipient of the prestigious Olympic Golden Rings award for Best Olympic Digital Service. NBC Universal (NBC Sports) and Brazil's TV Globo won gold and silver, respectively.
"The Tokyo Olympics were a success for CBC/Radio-Canada across all of our platforms," said Chris Wilson, who oversaw his first Olympics at the network as executive director. "Our entire team worked really hard to deliver a great overall digital experience which Canadians consumed in record numbers.
"Being recognized amongst the best media companies in the world is a credit to our product and content teams."
CBC had record-high digital audiences and was the most-watched TV network in Canada throughout the Tokyo Olympics.
Canadians streamed more than 37 million video views on CBC.ca, CBC Gem, and the CBC Olympics App. Those platforms were also up 62 per cent compared to PyeongChang 2018. Live views made up 61 per cent of all video views, while Canadians consumed nearly 17 million hours of digital Olympic content on CBC digital platforms.
On the television side, 28 million viewers — three in four Canadians — tuned in for Tokyo 2020 coverage on CBC/Radio-Canada, and CBC ranked as the most-watched network in Canada for 17 consecutive days among all audiences.
The awards ceremony took place in the IOC's headquarters, Olympic House, in Lausanne, Switzerland, where the organization is hosting a series of commission meetings.
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