The Olympic flame was recently extinguished in Beijing, and for more than 2 weeks, we watched with pride as our athletes displayed incredible strength, resilience and perseverance. Despite the continued challenges of the pandemic, we witnessed moments of pure joy, heartbreaking defeat, and the strength of the human spirit.
CBC/Radio-Canada's comprehensive coverage of the Games resonated and connected with Canadians. In total, 7 in 10 Canadians tuned in to our coverage, with audiences spending more time with CBC during Beijing 2022 than any other network in Canada. Here are some highlights:
Television
• CBC delivered the highest all-day audience share of any English-language network in Canada for all 16 days of the Olympic Winter Games Beijing 2022, among audiences 25-54.
• CBC also ranked as the most-watched network in Canada among audiences 25-54 for most of the Games, winning 12 out of 16 nights in prime time among younger audiences.
• Adults 25-54 made up 31% of CBC's Olympic audience, higher than the 2021/22 season average for English television (24%).
• ICI TÉLÉ and RDS reached 6.2 million viewers, or 83% of Quebec's French-speaking population at one point, slightly above Tokyo 2020 (81%).
Digital
• Canadians streamed nearly half a billion minutes (468 million minutes) of Beijing 2022 video content across all CBC digital platforms, up 11 percent over PyeongChang 2018.
• Beijing 2022 ranks as the most-streamed Games ever on CBC Gem, with Canadians spending 276 million minutes on the streaming platform, up 19 percent over Tokyo 2020.
• The Radio-Canada website, mobile app and ICI TOU.TV generated 5.6 million live and on-demand video hits.
• Live content saw a 44% increase compared to PyeongChang 2018.
The most watched competition was on Day 12 - Wednesday, February 16: 2.7 million watched Team Canada take on Team USA in the women's hockey gold medal game at 11:41 p.m. ET (CBC, TSN and Sportsnet)
A big thank you to all our partners, both national and regional, without whom all this would not have been possible. Many of them were with us only 6 short months ago in Tokyo, and their continued support in Beijing meant their brand story could be told over a sustained period of time, allowing Canadians to truly connect with their messaging. I look forward to working with you as we prepare for Paris 2024!
Donald Lizotte, General Manager & Chief Revenue Officer, Media Solutions
TV Data Source: Source: Numeris TV Meter, Feb 2-20, 2022, CBC, CBC NN, TSN, TSN2, Sportsnet, Sportsnet One, Radio-Canada, RDS, RDS2, Mo-Su 2a-2a, Total Canada, %Cume Reach, AMA, %Share, generated by Infosys+TV. Digital Data Source: Adobe Analytics
Numeris (PPM), Canada total (portée globale) et Québec franco, 2 ans+, et adultes 25-54 ans, données préliminaires. Adobe analytic
