Our commitment to responsible media

Welcome to our new monthly newsletter feature, dedicated to exploring five key cornerstones that define our commitment to responsible media: equity, diversity and inclusion (EDI), ethical data, environmental responsibility, brand protection, and the importance of local media.

Each month, join us for a detailed analysis of our approach to these key themes. Our Responsible Media series of articles aims to highlight the challenges, opportunities and advances in these areas. Each edition will shed a new light on current issues and will showcase best practices that define our approach.

This series embodies our commitment to responsible media practices. It demonstrates how associating your brand with CBC & Radio-Canada can be both ethical and beneficial to your business. By embracing this alliance, you pave the way for tangible benefits such as a positive brand image, enhanced credibility, and greater public trust in our ethical approach. This collaboration goes beyond mere recognition, offering real competitive differentiation that can translate into a significant increase in your company's performance.

The results of the power of responsible media will be clearly laid out each month in our dedicated column, where we'll demonstrate how to reach an ethically-sensitive audience while positioning your company to successfully achieve its business objectives.

In a changing media landscape, marked by the rise of digital giants and significant competition for public attention, local media face major obstacles. At this crucial time, working with these media offers companies an in-depth understanding of local particularities, boosting our economy and strengthening the local media ecosystem.

Join us every month for a discussion around responsible media, where ethics and responsibility guide our narrative, offering a unique opportunity to participate in an exemplary media approach.