ICI TOU.TV is the number one platform in Canada for on-demand, French-language video streaming.

Viewers come here for access to programming from the entire Radio-Canada ecosystem, in addition to shows from numerous national and international partners, including Télé-Québec, TV5 Unis TV, RTBF, France TV, L'Office national du film du Canada and AMI TÉLÉ. Whether they are using their smartphone, tablet, computer or smart TV, plugged-in viewers can check out reruns of their favourite shows, web series, recent and classic films, documentaries and children's shows. Viewers can also subscribe to ICI TOU.TV EXTRA, which provides members-only a first-view access to TV series and films, plus access to the exclusive VÉRO.TV platform.

Overall, ICI TOU.TV attracts 11 million monthly views in Canada. It's especially appealing to viewers who attended university and have a higher household income. ICI TOU.TV is the preferred platform for reaching out to a young, educated and tech-savvy audience.


THERE ARE MANY OPPORTUNITIES FOR ADVERTISERS LOOKING TO ASSOCIATE THEIR BRAND WITH THE PLATFORM

• Branded content video

• Sponsorship of shows

• Themed opportunities (example: Création ICI TOU.TV présenté par)

• Product placements in shows

• Channel partnerships (Contests on ICI TOU.TV and Véro.tv)

• Commercial video on catch-up and live shows


i.107
Adults 25-54 years old
i.122
Household income $100K+
13M
13 million monthly views

Research Department

Source: Comscore, Canada, Jan.-March 2023 (monthly average), multiplatform. UV = unique visitors/viewers. Source (Views): Adobe Analytics, Jan.-March 2023 (monthly average), site and apps (including Chromecast), live + playback. Source (Age Profile): Comscore, Quebec, Jan.-March 2023 (monthly average), multiplatform, A35-54. Source (Education, Profession and Revenue Profile): Vividata, winter 2023 survey, Quebec Franco, A18+, visited ICI TOU.TV (site/app) in past month

 

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