ICI TOU.TV is the number one platform in Canada for on-demand, French-language video streaming.

Viewers come here for access to programming from the entire Radio-Canada ecosystem, in addition to shows from numerous national and international partners, including Télé-Québec, TV5 Unis TV, RTBF, France TV, L'Office national du film du Canada and AMI TÉLÉ. Whether they are using their smartphone, tablet, computer or smart TV, plugged-in viewers can check out reruns of their favourite shows, web series, recent and classic films, documentaries and children's shows. Viewers can also subscribe to ICI TOU.TV EXTRA, which provides members-only a first-view access to TV series and films, plus access to the exclusive VÉRO.TV platform.

Overall, ICI TOU.TV attracts 11 million monthly views in Canada. It's especially appealing to viewers who attended university and have a higher household income. ICI TOU.TV is the preferred platform for reaching out to a young, educated and tech-savvy audience.


THERE ARE MANY OPPORTUNITIES FOR ADVERTISERS LOOKING TO ASSOCIATE THEIR BRAND WITH THE PLATFORM

• Branded content video

• Sponsorship of shows

• Themed opportunities (example: Création ICI TOU.TV présenté par)

• Product placements in shows

• Channel partnerships (Contests on ICI TOU.TV and Véro.tv)

• Commercial video on catch-up and live shows


i.111
Adults 25-54 years old
i.133
Household income $125K+
11M
11 million monthly views

Research Department

Source: Adobe Analytics, Sept.-Nov. 2022 (monthly average), ICI TOU.TV site and apps (including Chromecast), playback only. Source (Age Profile): Comscore, Quebec, Sept.-Nov. 2022 (monthly average), multiplatform, A25-54. Source (Revenue Profile): Vividata, fall 2022 survey, Quebec Franco, A18+, visited ICI TOU.TV (site/app) in past month.

 

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