ICI ARTV is the only French-language specialty channel in Canada focused on culture.

For nearly 20 years, it has brought joy to art lovers of all stripes, with broadcast performances, documentaries, lifestyle and arts reporting, scripted television series and films that showcase art in its many forms. Viewers seeking artistic and cultural programming can find everything they’re looking for: repertory cinema, live music concerts and performances, and popular television series from around the world. This programming gives ICI ARTV its singular appeal, and explains why the platform attracts close to 1.5 million viewers per week.

This audience is interested in film, ballet, opera and museums. They are Epicureans interested in fine cuisine, fine wine, and living well... ICI ARTV reaches out to an audience that is cultured and plugged into the latest trends.


Women 18+
College degree or university graduate
1.3 million weekly viewers

Research department

Source: Numeris (PPM), Quebec franco, Mon-Sun 2a-2a, Fall 2022: September 12 to December 11, A2+, W18+, College degree or university graduate, 1) travel in Quebec for personal reason in the past 12 month

Source: Numeris (PPM), Mon-Sun 2a-2a, Quebec franco, fall 2022: September 12 to December 11, Fall 2021: September 13 to December 12, A2+. Average weekly reach.s.


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