ICI ARTV is the only French-language specialty channel in Canada focused on culture.

For nearly 20 years, it has brought joy to art lovers of all stripes, with broadcast performances, documentaries, lifestyle and arts reporting, scripted television series and films that showcase art in its many forms. Viewers seeking artistic and cultural programming can find everything they’re looking for: repertory cinema, live music concerts and performances, and popular television series from around the world. This programming gives ICI ARTV its singular appeal, and explains why the platform attracts more than 1.6 million viewers per week.

This audience is interested in film, ballet, opera and museums. They are Epicureans interested in fine cuisine, fine wine, and living well... ICI ARTV reaches out to an audience that is cultured and plugged into the latest trends.


Show interest in ballet, opera, art galleries and museums1
Go to concerts2
Interested in fine cuisine restaurant1

Sources: 1Numeris (PPM) French Quebec, W19: Jan. 7–April 7, Mon–Sun, 2am–2am. Ballet, opera, art, museum: in last 12 months. Fine-dining restaurants: in the last month. 2Vividata Spring 2019 Study, Quebec Franco 18+, ICI ARTV viewers, have gone to the movies twice or more in the last month (excluding the last week), have gone to concerts once or twice in the last 12 months. Index: Likelihood of viewers having the analyzed characteristics, compared to the average population (Total TV Mon–Sun, 2am–2am = 100). The higher the index (> 100), the more pronounced the trend.


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