A portion of the CBC and Radio-Canada operating budget is generated through the sale of advertising. In addition to traditional advertising, on digital properties, CBC/Radio-Canada also offers its advertising clientele to host other advertising formats on its digital platforms, such as branded content identified as “Paid Content”.
A “Paid Content” label, as well as the identification of the advertiser who purchased this space, can be found on each of these contents.
Paid content is not CBC's editorial or journalistic content. It is produced by the client or by CBC Tandem, the CBC's commercial content production service. CBC Tandem operates separately and independently from the editorial and journalistic teams of CBC, which are not involved in the creation of paid content.
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