Preliminary Data Revealed

Bye Bye de la pub 2025: The Verdict Is Approaching After a Memorable Evening

January 6th, Montreal – The magic was in full force on December 31. The ads competing in Bye Bye de la pub 2025 captured the audience's attention, striking a perfect balance between humour, emotion, and creative boldness. From January 1 to 4, viewers stepped into the role of jury, voting for their top three favourite ads, for a record total of 123,652 votes cast.

For more than 50 years, Radio-Canada's New Year's Eve broadcast has brought francophone families together around a one-of-a-kind television tradition. Preliminary data confirm that audiences once again showed up in force:

• Radio-Canada's New Year's Eve programming reached a total of just over 5 million French-speaking Quebecers on December 31 and January 1.*
• Bye Bye 2025, broadcast on December 31, drew a preliminary audience of over 2.6 million viewers and achieved an 87.5% share. Among adults aged 25-54, the program attracted 970,000 viewers, and its market share climbed to 91.3%.
• The original broadcast of Infoman 2025 recorded excellent results, with a preliminary average audience of over 2.2 million viewers and a 79% share of French-speaking Quebecers' television viewing. Among adults aged 25-54, the show attracted 757,000 viewers, and its audience share climbed to 83.5% (+1.5 points compared to last year).
• Aired at 7 p.m., En direct du jour de l'An recorded a preliminary audience of nearly 1.9 million viewers (73.4% share). The market share climbed to 75.1% among 25-54 year olds, up +1.3 points compared to last year.
• Viewers also tuned in to Les coulisses d'En direct du jour de l'An, which drew a preliminary audience of 1.5 million viewers (66.2% share).
• Les coulisses du Bye Bye attracted nearly 1 million viewers and garnered a 74.1% market share. The market share climbed to 79.4% among 25-54 year olds.

“This eighth edition confirms that Bye Bye de la pub is much more than a competition—it has become a true cultural phenomenon. This year's ads captured the spirit of the times, making us laugh and moving us deeply. The public's enthusiasm speaks to the importance of this annual celebration of Quebec creativity. And it bears repeating: December 31, particularly during Bye Bye, offers advertisers an unparalleled showcase in the country. It's a moment when audience attention reaches an exceptional level, allowing brands to shine in a truly unique way. Hats off to our teams who orchestrate this competition with such passion!” — Patricia Châteauneuf, General Manager, Multiplatform Media Sales, Quebec, CBC & Radio-Canada Media Solutions.

Source: Numeris (PPM), French Quebec, All 2+ and A25-54, December 31, 2025, preliminary results (live + playback same day), as of January 2, 2026. *Cumulative reach of New Year’s Eve programming aired on December 31, 2025, between 7:00 p.m. and 1:16 a.m., and on January 1, 2026, between 6:30 p.m. and 10:46 p.m.