Reach a captive, engaged audience during the TV event of the year and show off your top advertising creative for a chance to win up to $75,000 in media visibility.
The Bye bye de la pub, Radio-Canada's annual New Year's Eve advertising competition, continues to gain popularity year over year within the advertising community. This 5th edition is eagerly awaited by our partners and comes on the heels of the resounding success of Bye bye 2021, the most-watched program in the history of French-Canadian television!
Want to participate?
Here's everything you will need to know to enroll your team and deliver unforgettable creative that will leave a lasting impression on the audiences of our popular December 31st programming.
CONTEST WINNERS WILL BE ANNOUNCED ON JANUARY 11, 2023, ON OUR WEBSITE AND BY PRESS RELEASE.
Ad campaign worth $75,000*
Ad campaign worth $50,000*
Ad campaign worth $25,000*
Must be original creative (not broadcast in previous competitions).
Co-branded creative (in both the competition and evening presentation) are not eligible.
If the advertiser has different creative in the original and the Bye bye repeat, the message broadcast in the original will be eligible.
Must have network reach.
Must be 15 or more seconds, including 30-second spots broken into three 10-second segments.
Contracts for talent appearing in commercials must be valid through the end of the competition.
Limit of one entry per brand. If an advertiser has multiple creatives for the same brand, these must be edited together into a single video for submission to the audience vote.
All advertisers must complete the form below by October 14, 2022, to confirm their participation in the competition.
The Bye bye holds the record for the most-watched show of all time on Quebec television!
Almost 4.9 million viewers tuned in for the original broadcast up 4% from 2021.
#1 IN MARKET SHARE
With a 93.1% market share, ICI TÉLÉ was in a class of its own.
POPULAR ON OUR DIGITAL PLATFORMS
Bye bye de la pub 2021 voting page
Average time spent per visitor on site
Source (TV): Numeris (PPM), Quebec Franco, Dec. 31, 2021, vs. Dec. 31, 2020, Friday 11 p.m. to 12:18 a.m., A2+. Market share data based on the 35 commercial French-language channels. Source (Digital): Adobe Analytics, Dec. 31, 2021-Jan. 10, 2022, Radio-Canada.ca and ICI TOU.TV. Views = live + playback and full programs + clips. *Due to technical difficulties, Radio-Canada.ca live streaming results are underestimated. BBM, Sp22/Sp21, BYE BYE (O)(P), THU., FRI. 11 p.m., 2021-12-31, 2020-12-31 BBM, Sp22/Sp21, BYE BYE (R)(P), FRI., SAT. 9 p.m., 2022-01-01, 2021-01-01
To see the winners of the 2021 edition, click here!
Please know that cookies are required to operate and enhance our services. We value your privacy. If you are not comfortable with us using this information, please review your settings before continuing your visit.