Bye Bye de la pub 2022


2022

2022 Bye bye de la pub Competition
2022 Bye bye de la pub Competition

Join the challenge!

Reach a captive, engaged audience during the TV event of the year and show off your top advertising creative for a chance to win up to $75,000 in media visibility.

The Bye bye de la pub, Radio-Canada's annual New Year's Eve advertising competition, continues to gain popularity year over year within the advertising community. This 5th edition is eagerly awaited by our partners and comes on the heels of the resounding success of Bye bye 2021, the most-watched program in the history of French-Canadian television!

Want to participate?

Here's everything you will need to know to enroll your team and deliver unforgettable creative that will leave a lasting impression on the audiences of our popular December 31st programming.

CONTEST WINNERS WILL BE ANNOUNCED ON JANUARY 11, 2023, ON OUR WEBSITE AND BY PRESS RELEASE.

2022 Bye bye de la pub Competition Entry Form
2022 Bye bye de la pub Competition Entry Form

1st prize

Ad campaign worth $75,000*

2nd prize

Ad campaign worth $50,000*

3rd prize

Ad campaign worth $25,000*

Entry Requirements

  • Must be original creative (not broadcast in previous competitions).
  • Co-branded creative (in both the competition and evening presentation) are not eligible.
  • If the advertiser has different creative in the original and the Bye bye repeat, the message broadcast in the original will be eligible.
  • Must have network reach.
  • Must be 15 or more seconds, including 30-second spots broken into three 10-second segments.
  • Contracts for talent appearing in commercials must be valid through the end of the competition.
  • Limit of one entry per brand. If an advertiser has multiple creatives for the same brand, these must be edited together into a single video for submission to the audience vote.
  • All advertisers must complete the form below by October 14, 2022, to confirm their participation in the competition.

Click here See details and rules

Meet the hosts of the Bye bye

Guylaine Tremblay

Guylaine

Tremblay

Sarah-Jeanne Labrosse

Sarah-Jeanne

Labrosse

François Bellefeuille

François

Bellefeuille

Pierre-Yves Roy-Desmarais

Pierre-Yves

Roy-Desmarais

2021 Results

The Bye bye holds the record for the most-watched show of all time on Quebec television!

MUST-WATCH TELEVISION

Almost 4.9 million viewers tuned in for the original broadcast up 4% from 2021.

#1 IN MARKET SHARE

With a 93.1% market share, ICI TÉLÉ was in a class of its own.

POPULAR ON OUR DIGITAL PLATFORMS

697,800 views.

Bye bye de la pub 2021 voting page

Page views

499,994

Unique visitors

174,635

Average time spent per visitor on site

5:30

AUDIENCE FORECASTS

ORIGINAL

REPEAT

2+                         

4,762,100

963,600

ADULTS 25-54

1,822,500

275,100

WOMEN 25-54

917,000

131,000

MEN 25-54        

905,600

144,300

Source (TV): Numeris (PPM), Quebec Franco, Dec. 31, 2021, vs. Dec. 31, 2020, Friday 11 p.m. to 12:18 a.m., A2+. Market share data based on the 35 commercial French-language channels. Source (Digital): Adobe Analytics, Dec. 31, 2021-Jan. 10, 2022, Radio-Canada.ca and ICI TOU.TV. Views = live + playback and full programs + clips. *Due to technical difficulties, Radio-Canada.ca live streaming results are underestimated.
BBM, Sp22/Sp21, BYE BYE (O)(P), THU., FRI. 11 p.m., 2021-12-31, 2020-12-31
BBM, Sp22/Sp21, BYE BYE (R)(P), FRI., SAT. 9 p.m., 2022-01-01, 2021-01-01

To see the winners of the 2021 edition, click here!

 

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