Bye bye de la pub 2022 competition. Rise to the challenge!

Bye Bye de la pub 2022

2022

Join the challenge!

Reach a captive, engaged audience during the TV event of the year and show off your top advertising creative for a chance to win up to $75,000 in media visibility.

The Bye bye de la pub, Radio-Canada's annual New Year's Eve advertising competition, continues to gain popularity year over year within the advertising community. This 5th edition is eagerly awaited by our partners and comes on the heels of the resounding success of Bye bye 2021, the most-watched program in the history of French-Canadian television!

Want to participate?

Here's everything you will need to know to enroll your team and deliver unforgettable creative that will leave a lasting impression on the audiences of our popular December 31st programming.

CONTEST WINNERS WILL BE ANNOUNCED ON JANUARY 11, 2023, ON OUR WEBSITE AND BY PRESS RELEASE.

1^st prize

Ad campaign worth $75,000*

2^nd prize

Ad campaign worth $50,000*

3^rd prize

Ad campaign worth $25,000*

Entry Requirements

Must be original creative (not broadcast in previous competitions).
Co-branded creative (in both the competition and evening presentation) are not eligible.
If the advertiser has different creative in the original and the Bye bye repeat, the message broadcast in the original will be eligible.
Must have network reach.
Must be 15 or more seconds, including 30-second spots broken into three 10-second segments.
Contracts for talent appearing in commercials must be valid through the end of the competition.
Limit of one entry per brand. If an advertiser has multiple creatives for the same brand, these must be edited together into a single video for submission to the audience vote.
All advertisers must complete the form below by October 14, 2022, to confirm their participation in the competition.

Click here See details and rules

Meet the hosts of the Bye bye

Guylaine

Tremblay

Sarah-Jeanne

Labrosse

François

Bellefeuille

Pierre-Yves

Roy-Desmarais

2021 Results

The Bye bye holds the record for the most-watched show of all time on Quebec television!

MUST-WATCH TELEVISION Almost 4.9 million viewers tuned in for the original broadcast up 4% from 2021.
#1 IN MARKET SHARE With a 93.1% market share, ICI TÉLÉ was in a class of its own.
POPULAR ON OUR DIGITAL PLATFORMS 697,800 views.

Bye bye de la pub 2021 voting page
Page views 499,994
Unique visitors 174,635
Average time spent per visitor on site 5:30

AUDIENCE FORECASTS	ORIGINAL	REPEAT
2+	4,762,100	963,600
ADULTS 25-54	1,822,500	275,100
WOMEN 25-54	917,000	131,000
MEN 25-54	905,600	144,300

Source (TV): Numeris (PPM), Quebec Franco, Dec. 31, 2021, vs. Dec. 31, 2020, Friday 11 p.m. to 12:18 a.m., A2+. Market share data based on the 35 commercial French-language channels. Source (Digital): Adobe Analytics, Dec. 31, 2021-Jan. 10, 2022, Radio-Canada.ca and ICI TOU.TV. Views = live + playback and full programs + clips. *Due to technical difficulties, Radio-Canada.ca live streaming results are underestimated.
BBM, Sp22/Sp21, BYE BYE (O)(P), THU., FRI. 11 p.m., 2021-12-31, 2020-12-31
BBM, Sp22/Sp21, BYE BYE (R)(P), FRI., SAT. 9 p.m., 2022-01-01, 2021-01-01

To see the winners of the 2021 edition, click here!