Bye Bye de la pub 2021

And the winners are…

Bye Bye de la pub 2021

BYE BYE DE LA PUB 2021

WINNERS

THE CAMPAIGN BY MONDOU CAPTURED THE HEARTS OF FRENCH-SPEAKING CANADIANS, GARNERING THE MOST VOTES, WITH THOSE BY LES PRODUCTEURS DE LAIT DU QUÉBEC AND METRO INC. ROUNDING OUT THE TOP THREE.

Over 92,400 members of the public voted for their favourite commercial among the 18 participating entries, which is nearly double the voters compared to last year.

THE THREE WINNING COMMERCIALS

AWARDS

“What a great reward for our teams after these last two years. We are very grateful and very proud, as a Quebec family business, to be able to compete among major national advertisers and to create an evocative campaign that reached so many people in such a short time."

- Roxane Lalonde, Marketing and Digital Strategy Director at Mondou

Advertiser: Mondou
Director, Marketing, E-Commerce and Digital strategy: Roxane Lalonde
Marketing manager: Vicky Duguay
Creative: Marc Mc Innis
Content marketing: Marc-Antoine Legault
Agency: LG2
Creative director: Geneviève Langlois
Creative: Luc Dupéré, Étienne Goulet, Frédéric Tremblay
Council: Julie Bergeron, Jeanase Thermil, Sarah-Maude Raymond
Producer: Lina Piché
Director: Franie-Éléonore Bernier
Audio: BLVD
Producer / production: Nova Film // Alexis Dubosc
Media: JUNGLE - Julie Laplante, Mylène Bellefeuille

“Participating in the Bye Bye is a must to reach local consumers and end the year with a bang. Our holiday campaign has become more and more anticipated by the public and it is a challenge well-met to successfully surprise and delight viewers.”

- Julie Gélinas, Marketing Director – Les Producteurs de lait du Québec

Advertiser: Les Producteurs de lait du Québec - Julie Gélinas, Sara Bujold Creative Vice-president: François Sauvé
Creative : Guillaume Bergeron, Marc Guilbault
Strategy Vice-president: Sophie-Annick Vallée
Strategy Planification : Philippe Goudreault
Council Vice-president: Marie-Christine Cayer
Council : Carl Milette, Andréa Fortin, Justine Trudeau, Karine Payette
Agency producer: Valérie Lapointe
Director: Jean-François Asselin
Producer : Cinélande / Sophie Gérard
Photo Director : Steve Danyluk
Post-production: Post430 / Eric Bolduc
Editing: Simon Sauvé / Olivier Binette
Media: Touché ! — Martin Soubeyran, Gabrielle Côté, Simon Wautier,Caroline-Lu Hayot, Manndy Lachance, Margot Jacquemet, Yosr Bouchaala

“Bye Bye is THE meeting place to reach and connect with Quebecers from all over the province. All of the Quebec food and pharmaceutical companies under the METRO inc.banner came together to wish everyone a happy new year in the most anticipated end-of-year show."

- Alain Tadros, Vice-President Marketing for METRO inc.

Advertiser: Metro inc.
Agency: Cossette
Creative: Anne-Claude Chénier, Geneviève Duquette, Philippe Brassard, Philippe Leblanc, Vicky Morin, Dominique Audet
Content: Olivier Charbonneau, Chloé Simard
Agency producer (Septième): Stéphanie Côté, Émilie Meunier
Media: Touché! - Martin Soubeyran, Maxime Mourot, Andréanne Veilleux, Vanessa Whalen
Production: Les Enfants
Director: Maxime Giroux
Post-production: MELS
Audio: Circonflex

 

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