THE CAMPAIGN BY MONDOU CAPTURED THE HEARTS OF FRENCH-SPEAKING CANADIANS, GARNERING THE MOST VOTES, WITH THOSE BY LES PRODUCTEURS DE LAIT DU QUÉBEC AND METRO INC. ROUNDING OUT THE TOP THREE.
Over 92,400 members of the public voted for their favourite commercial among the 18 participating entries, which is nearly double the voters compared to last year.
THE THREE WINNING COMMERCIALS
“What a great reward for our teams after these last two years. We are very grateful and very proud, as a Quebec family business, to be able to compete among major national advertisers and to create an evocative campaign that reached so many people in such a short time."
- Roxane Lalonde, Marketing and Digital Strategy Director at Mondou
Advertiser: Mondou Director, Marketing, E-Commerce and Digital strategy: Roxane Lalonde Marketing manager: Vicky Duguay Creative: Marc Mc Innis Content marketing: Marc-Antoine Legault Agency: LG2 Creative director: Geneviève Langlois Creative: Luc Dupéré, Étienne Goulet, Frédéric Tremblay Council: Julie Bergeron, Jeanase Thermil, Sarah-Maude Raymond Producer: Lina Piché Director: Franie-Éléonore Bernier Audio: BLVD Producer / production: Nova Film // Alexis Dubosc Media: JUNGLE - Julie Laplante, Mylène Bellefeuille
“Participating in the Bye Bye is a must to reach local consumers and end the year with a bang. Our holiday campaign has become more and more anticipated by the public and it is a challenge well-met to successfully surprise and delight viewers.”
- Julie Gélinas, Marketing Director – Les Producteurs de lait du Québec
Advertiser: Les Producteurs de lait du Québec - Julie Gélinas, Sara Bujold Creative Vice-president: François Sauvé Creative : Guillaume Bergeron, Marc Guilbault Strategy Vice-president: Sophie-Annick Vallée Strategy Planification : Philippe Goudreault Council Vice-president: Marie-Christine Cayer Council : Carl Milette, Andréa Fortin, Justine Trudeau, Karine Payette Agency producer: Valérie Lapointe Director: Jean-François Asselin Producer : Cinélande / Sophie Gérard Photo Director : Steve Danyluk Post-production: Post430 / Eric Bolduc Editing: Simon Sauvé / Olivier Binette Media: Touché ! — Martin Soubeyran, Gabrielle Côté, Simon Wautier,Caroline-Lu Hayot, Manndy Lachance, Margot Jacquemet, Yosr Bouchaala
“Bye Bye is THE meeting place to reach and connect with Quebecers from all over the province. All of the Quebec food and pharmaceutical companies under the METRO inc.banner came together to wish everyone a happy new year in the most anticipated end-of-year show."
- Alain Tadros, Vice-President Marketing for METRO inc.
Advertiser: Metro inc. Agency: Cossette Creative: Anne-Claude Chénier, Geneviève Duquette, Philippe Brassard, Philippe Leblanc, Vicky Morin, Dominique Audet Content: Olivier Charbonneau, Chloé Simard Agency producer (Septième): Stéphanie Côté, Émilie Meunier Media: Touché! - Martin Soubeyran, Maxime Mourot, Andréanne Veilleux, Vanessa Whalen Production: Les Enfants Director: Maxime Giroux Post-production: MELS Audio: Circonflex
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