The Ultimate Challenge Canada

Opportunities

THE ULTIMATE CHALLENGE CANADA

CBC brings you a brand new cross-Canada reality competition series with multi-platform partnership opportunities

SHOW DETAILS

6 teams of thrill-seeking Canadians compete in one-of-a-kind obstacles and heart pounding physical challenges. Mentored by 6 celebrity sport coaches with the nation as the backdrop, teams will need to use strategy, physical strength, teamwork and determination to get ahead and win this thrilling competition!

Production Period:
Starts mid June 2022 wraps up last week of July 2022

8 x 60 minute
Produced by: Insight Productions The Gurin Company

Teams:
6 celebrity coaches + 6 teams of 4

3 Events per episode:
Solo (1 player from each team)
Tandem (2 players from each team)
Team (all players from each team)

Leaderboard Scoring:
Points based scoring system
Playoff eliminations (later episodes)

Audience Forecast A25-54:
133.0*

*Launch date, Schedule details/forecast, subject to change.
Production window: Client sponsorship confirmation required 4-6 weeks
before production based on integration scope.

THE AUDIENCE FOR YOUR BRAND

Composition based upon %A25-54 who watch
CBC or visited CBC.ca, Indexed to population A25-54

HHI > $150,000 112 index, Principal Shopper 111 index
Avid Sports + Recreation Viewers & Players 117 index, Consume Reality TV content on diverse screens/ devices in a month 111 index
Female 59% and Male 41%

Male/Female Skew Source: Numeris TV Meter Data, %Ind 2+ AMA (000) Comp CBC M-F,Su 2a-2a and indexed to Total
TV M-Su 2a-2a, Fall 2020 Oct 5 – Dec 13, 2020, Cume reach Ind 2+ and A25-54 Total Canada. Vividata
Fall 2021 (SRC/CBC) A25-54, Gustavson Brand Trust Index 2020.

SUGGESTED CATEGORIES

Nutrition bars + drinks

Outdoor sporting goods

Canadian travel + tourism

Canadiana

Automotive

Finance

 

DEEP, NATIVE BRAND INTEGRATION OPPORTUNITIES INCLUDE:

Championship Trophy Titling

Leaderboard Integration

Branded ‘Events’

Branded Team Uniforms

Branded Areas

Travel Moments

Show Prizing & Contests

Media Creativity

Billboards, lower-thirds, etc.

Digital Amplification

Branded Content

Get in touch with your IAL to get involved.

 

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