News consumption was on the rise during the pandemic
NEWS FROM RADIO-CANADA
News consumption was on the rise
during the pandemic
An MTM study reported that Canadian news TV channels reached 45% more viewers in spring 2020 (over fall 2019). The consumption of news sites also considerably increased during the pandemic—visits on these websites jumped by 41% over the same period.
ICI RDI saw its viewership jump by 60% between fall 2019 and spring 2020.
The Téléjournal newscasts on ICI TÉLÉ also made audience gains (+31%).
Our digital platforms followed the same trend. During the first wave of COVID-19, Radio-Canada.ca (site and apps) recorded all-time highs during the week of March 23, 2020: 21 million visits and 48.8 million page views.
Our platforms continue to trend upwards
In winter 2021, ICI RDI saw its viewership
increase by 30% over winter 2020. The Téléjournal newscasts on ICI TÉLÉ also made audience gains (+23%) this last winter.
The Téléjournal newscasts
on ICI TÉLÉ also made
audience gains (+23%)
this last winter.
In winter 2021, ICI RDI saw its viewership increase by 30% over winter 2020. The Téléjournal newscasts on ICI TÉLÉ also made audience gains (+23%) this last winter.
The Téléjournal newscasts on ICI TÉLÉ also made audience gains (+23%) this last winter.
On Radio-Canada.ca (site and apps), traffic also kept trending upwards
Source MTM: Media Technology Monitor (MTM), spring 2020, from News in the Time of COVID-19 report, Canada Franco A18+, digital users.
Source TV: Numeris (PPM), Quebec franco, F19 (Sept. 9–Dec. 8) vs. Sp20 (April 6–June 14) and W20 (Jan. 1-Feb 28) vs. W21 (Jan. 1-Feb. 28), RDI = Mo-Su 2a-2a, Téléjournal = 12:00PM, 6:00PM and 10:00PM, A2+, Change in average minute audience - AMA (000).
Source news sites: Comscore, fall 2019 (Sept.–Nov.) vs. spring 2020 (March–May), monthly average, multiplatform, Franco A18+, News/Information sites.
Source digital (Radio-Canada): Adobe Analytics, week of March 23, 2020, W20 (Jan. 1-Feb 28) vs. W21 (Jan. 1-Feb. 28), site and apps.
*Due to technical issues, page views from the Android Info app were excluded from the analysis (winter 2020 and 2021).
Radio-Canada's News Offering
Source: Telmar, ADplus, Quebec Franco, A2+ (population: 7,464,000). TV: Numeris (PPM), Quebec Franco, A2+, Nov. 1, 2020–Jan. 31, 2021, average monthly reach of Téléjournal newscasts (Midi, 18h and 22h, weekdays and weekends) and ICI RDI (Mon–Sun, 2am–2am). Web: Comscore, Quebec Franco, November 2020−January 2021 (average monthly reach), Radio-Canada.ca site and app (includes Info and OHdio app), multiplatform.
WHY CHOOSE RADIO-CANADA?
CBC Radio-Canada group instills trust in Quebecers.
According to a February 2020 survey by Laval University's Centre d'études sur les médias, CBC/Radio-Canada group networks/stations are those rated most often as “very trusted” by Quebecers.
If “somewhat trusted” responses are also counted, the group's TV and radio services all have trust scores of 95% or higher.
Trust in television networks and radio stations watched or listened during the preceding month
Source: Center for Media Studies, February 2020, “Confidence in News Media and Social Media in Quebec.” https://www.cem.ulaval.ca/wp-content/uploads/2020/02/cem-confiance-langlois-proulx-sauvageau.pdf
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