QUEBECERS ARE LOOKING FOR WAYS TO CUT DOWN ON GROCERY BILLS WITHOUT COMPROMISING ON A HEALTHY DIET
The impact of the pandemic and high inflation are driving several trends in the food sector:
FOOD EXPENDITURES: QUEBEC STANDS OUT
QUEBEC IS THE PROVINCE WITH THE SECOND-HIGHEST VARIATION (%) BETWEEN CPI (CONSUMER PRICE INDEX) FOR EVERYDAY CONSUMER GOODS AND THE CPI FOR FOOD PRODUCTS (14%)
ADVERTISING EXPENDITURES: TELEVISION AND DIGITAL ARE THE 2 PREFERRED MEDIA
RADIO-CANADA GROUP PLATFORMS REACH PRINCIPAL GROCERY SHOPPERS AND FOODIES
Our TV and digital platforms reach close to 4.4 million principal grocery shoppers each month.
Also, over 436,000 Radio-Canada platform users are considered foodies*.
Contact your sales rep to find out more about this survey and the business opportunities available to you.
Source: Statistics Canada, table 11-10-0222-01, Survey of Household Spending (SHS), 2019. Food purchased from stores. Table 18-10-0005-01 – Consumer Price Index, annual average, not seasonally adjusted, 2021.
Source: Statistics Canada, Table 18-10-0004-03, Consumer Price Index, monthly, percentage change, not seasonally adjusted, Quebec, January 2022 vs January 2021.
Source: Numerator, Quebec Franco, January-December 2021. Radio: Montreal market only. Television: Some specialty channels not included. Online advertising expenditures include display ads on desktop as well as video ads on desktop and mobile. They do not include expenditures on applications, social media and research. Data as of June 4, 2022. Food and Retail, food retailers categories.
Source: Vividata, Quebec Franco 18+, spring 2022 survey, have watched at least one ICI TÉLÉ show, or ICI RDI or ICI ARTV or ICI EXPLORA, or have visited Radio-Canada.ca, Radio-Canada Info, ICI TOU.TV or Radio-Canada OHdio (site/app) in the past month. Full or shared responsibility. *Foodies = On a scale of 1 to 5, where 1 = strongly disagree and 5 = strongly agree, agree (4–5) with statements “I enjoy cooking” and “We often sit down for a meal together at home” and disagree (1–2) with the statement “I have conservative taste in food.”