Holiday 2022 Partnership Opportunities on CBC

Make the season yours! Holiday 2022 will be available for sale as of August 5th.

Holiday 2022 Partnership OpportunitiesHoliday 2022 Partnership Opportunities
Our festive holiday content reached over 4 million Canadians (A25-54) during the 2021 holiday period!Our festive holiday content reached over 4 million Canadians (A25-54) during the 2021 holiday period!
Let’s help make it a magical, festive, & memorable Holiday season for our audiencesLet’s help make it a magical, festive, & memorable Holiday season for our audiences
CBC HOLIDAY VIEWERS are attractive target audiences for your brand with strong purchase power.CBC HOLIDAY VIEWERS are attractive target audiences for your brand with strong purchase power.
We have the audience for your brand!We have the audience for your brand!
Custom content & Holiday themed alignment opportunities!Custom content & Holiday themed alignment opportunities!
Align with key events…Align with key events…
Create a path to purchase this shopping season with customizable partnership solutions on CBC & Radio-Canada, targeting both English & French consumers.Create a path to purchase this shopping season with customizable partnership solutions on CBC & Radio-Canada, targeting both English & French consumers.

*1 - Research Department Source: Numeris TV Meter Data, Cume Reach, Ind 2+ and A25-54, CBC Holiday programming (49 titles), November 21-December 31, 2021, Total Canada
*2 - Research Department Source: Numeris TV Meter Data, %Ind 2+ AMA (000) Comp of CBC Holiday programming (49 titles) indexed to Total TV M-Su 2a-2a, Nov 15, 2021-Jan 2, 2022, Total Canada
*3 - Research Department Source: Vividata SCC Spring 2022, %A18+ who watch CBC or visit CBC.ca indexed to population, A18+ Total Canada. Agree Statements, scale 1-5. 5 = Strongly Agree
*4 - Research Department Source: Dec 31, 2021 Source: Numeris TV Meter, Total Canada, CBC Total, December 31, 2021 vs. December 31, 2020
*5 - Research Department Source (TV): Numeris (PPM), Quebec Franco, Dec. 31, 2021, vs. Dec. 31, 2020, A2+
En direct du jour de l'an was followed by 2,334,000 viewers and captured a 66% audience share — up 5 points over 2020. À l'année prochaine drew 1,938,000 viewers with 59% audience share. Infoman 2021 also set a new audience record with 3,629,000 viewers (80% audience share) ! With 4,862,000 viewers on December 31, Bye Bye 2021 surpassed the record set last year and took the title of the most-watched program in the history of French Quebec television.Source: TV: Numeris (PPM), French Quebec, All 2+ and A25-54, December 31, 2021 vs 2020, cumulative reach Dec. 31, January 1- 2, confirmed data. Digital: Adobe Analytics, Dec. 31 2021 to Jan. 10 2022 vs Dec.31 2020 to Jan.10 2021, RC.ca and ICI TOU.TV, views= live+playback and full programs+clips. * Due to technical difficulties, streaming data was not available for some programs on RC.ca.

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