Great results across Radio-Canada platforms

Winter 2023 Recap

The Radio-Canada Group reaches

97% of French speaking Quebecers. That's more than 7.3 million people every month.

Exceptional reach

Each week, ICI TÉLÉ reaches 5.3 million Quebecers of all ages, stable in comparison with last winter.

This Winter, 5 of the 10 most watched scheduled programs are on ICI TÉLÉ

STAT (1,627,000): STAT is the most watched drama program in Quebec, with an average audience of more than 1.6 million viewers!

En direct de l'univers (1,149,000) et Infoman (1,116,000)

5e rang (1,029,000) et L'oeil du cyclone (986,000)

Number 1 among advertisers' most popular targets

(market shares - Mon-Sun 7pm-11pm)

Household income of $100,000 and more

32%

Business
people*

30%

Responsables des achats d'épicerie disposant d'un pouvoir d'achat**

Main grocery shoppers with high purchasing power**

34%

Exceptional results on our digital platforms

This fall, our digital platforms recorded excellent results!

More than 5 million unique visitors and over 92 million monthly page views on Radio-Canada.ca;

Over 13 million monthly views and more than 1 million unique visitors on ICI TOU.TV;

More than 8.5 million monthly streams and close to 7.1 million visits on OHdio;

More than 2.2 million visits, and nearly 4.8 million monthly page views on the Mordu section of Radio-Canada.ca.

Contact our team to learn more about available opportunities.

Research Department
Source: Mediamix, A2+ (population: 7,585,000). TV: Numeris (PPM), French Quebec, Jan. 1-March 31, 2023, Mon.-Sun. 2am-2am. A2+, average monthly reach of conventional network and specialty channels of the Radio-Canada group. Digital: Comscore, French Quebec, Jan.-March 2023, A2+, monthly average reach, multi-platform, Radio-Canada sites.

Research Department
TV source: Numeris (PPM), Quebec Franco, T2+, Mon-Sun 2 a.m.-2 a.m. and Mon-Sun 7 p.m.-11 p.m., Winter 2023 (Jan 9th to April 9th), confirmed data. Average Weekly Reach, Average Audience. Market share based on the 35 French-language commercial stations. *MOPE target in Infosys. **Main grocery shoppers HHI > $100,000.

Research Department
Digital source: VU: Comscore, Canada, Jan-March 2023 (monthly average), multi-platform, Rc.ca and ICI.TOU.TV (website/apps). Others: Adobe Analytics, Jan-March 2023 (monthly average), RC.ca (website/apps), ICI TOU.TV (website + app, including Chromecast), OHdio (website/app) and Mordu (radio-canada.ca/mordu).