Research data
THE FALL SEASON IS OFF TO A GREAT START FOR TELEVISION IN QUEBEC!
The beginning of the fall season was excellent for Quebec television, which recorded 12 programs exceeding one million viewers across all networks, after four weeks (September 12th to October 9th) of confirmed data.
AN EXCELLENT REPORT ON ICI TÉLÉ AMONG 25-54 VIEWERSHIP, AFTER FOUR WEEKS OF CONFIRMED DATA!
This fall, 6 of the 15 most-watched programs are on ICI TÉLÉ
Every week, ICI TÉLÉ reaches 1.9 million Quebecers aged 25-54, which is stable compared to the same period last fall.
ICI TÉLÉ is the only network that maintains its average audience among the buying demo for its entire programming schedule compared to the same period last year (TVA -6% and Noovo -12%).
NUMBER 1 AMONG ADVERTISERS' MOST POPULAR DEMOGRAPHICS
ICI TÉLÉ - Commercial market shares - French Quebec (7 p.m.-11 p.m.)
Households income of $100,000 and more
31.2%
Business people
(MOPEs)*
31.1%
Main grocery shopper with higher purchasing power**
33.7%
EXCEPTIONAL RESULTS ON OUR DIGITAL PLATFORMS
Our digital platforms have recorded a promising start to the season!
A weekly average of more than 1.7 million visits and nearly 2.5 million views on ICI TOU.TV;
Nearly 8.6 million visits and nearly 22.4 million weekly page views on Radio-Canada.ca;
More than 1.5 million weekly visits on OHdio;
Nearly 435,000 visits and more than 911,000 weekly page views on the Mordu section of Radio-Canada.ca.
Research Department
Source TV: Numeris (PPM), French Quebec, September 12 to October 9 (Confirmed data), A25-54, Mon-Sun 2a-2a, 7 p.m.-11 p.m., average audience, average weekly reach (compared to the same period last year). Market shares demographics: HHI $100,000+, *MOPEs based on Numeris definition, and **Main grocery shopper (full or shared responsibility) with HHI $100,000+. Market shares are based on the 35 commercial French-language channels.
Research Department
Source Digital: Adobe Analytics, September 12 to October 9, 2022 (weekly average), RC.ca (website and apps), ICI TOU.TV (website and app, including Chromecast) and OHdio (website and app) and Mordu (radio-canada.ca/mordu).
