7th Edition
January 9, 2025
The Bye Bye de la pub competition, organized by CBC & Radio-Canada Media Solutions, reached new heights in its 7th edition, with a record 115,707 votes cast. This year's results saw Mondou take first place, followed by Les Producteurs de lait du Québec (PLQ) in second and Metro in third.
Hisham Ghostine, General Manager & Chief Revenue Officer for CBC & Radio-Canada Media Solutions, is thrilled with the calibre of this edition. "Once again, the Bye Bye de la pub competition demonstrates that advertising can go beyond its commercial role. It becomes a true art form, an expression of our culture, emotions, and shared values. The excitement surrounding this competition is undeniable, generating notable impact. Congratulations to the winners, as well as the agencies and advertisers who participated."
The Bye Bye team, including producer Guillaume Lespérance, content producer Simon-Olivier Fecteau, and all the artists involved, once again enabled the public to end the year on a festive note!
Here's what the winning advertisers had to say:
"As a proud Quebec family business with a rich history, returning to the Bye Bye is an incredible honour for us. To then be chosen by the public as the top pick makes it even more rewarding, knowing we stood out during this iconic end-of-year event. This recognition inspires us to keep pushing boundaries and to maintain our special connection with pet parents."
- Marie-Pier Léonard, Marketing Director, Mondou
Ad title: Bonne année, sans détour.
Client: Mondou
Advertiser's marketing team: Marie-Pier Léonard, Jean-Philippe Therrien and Dominique Laporte
Media agency: Jungle and Adviso
Creative agency: LG2
Production company: Nova Film
Post-production: Studio Élément
Sound studio: Circonflex
Executive Creative Director: Geneviève Langlois
Creative Director: Frédéric Tremblay
Copywriting: Guillaume Bergeron, Myranda Bouchard, Samuel Vincent
Art Direction: Philippe Leduc, Mario Pesant, Emma Laberge
Strategy: Stéfanie Forcier
Consulting: Karine Payette, Julia Berryman, Victoria Huynh
Agency production: Lina Piché
Production: Dominik Beaulieu, Stéphanie Corriveau
Director: François Couture
"For nine years, Quebec's 10,000 dairy producers have welcomed the New Year alongside millions of viewers gathered around their televisions for the December tradition that unites us all. Highlighting the stories and timeless values shared by Quebecers fuels our passion to create authentic concepts for each edition of the Bye Bye, blending humour and emotion to delight families across the province. Congratulations to all the advertisers who also celebrate this important cultural event."
- Julie Gélinas, Marketing Director, PLQ
Ad title: Choeur de parents
Client: Les Producteurs de lait du Québec
Advertiser's marketing team: Julie Gélinas, Sara Bujold, Alyssa Chapleau
Media agency: Touché!
Creative agency: LG2
Strategy: Philippe Goudreault, Francis Mantha
Consulting: Carl Milette, Andréa Fortin, Émilie Masse
Creative team: Guillaume Bergeron, Mario Pesant, Philippe Leduc
Director: Jean-François Asselin
Production: LG2 (Lina Piché), Cinélande (Sophie Gérard)
Postproduction: Post430
Sound and music: Circonflex
"New Year's Day is a classic time for making resolutions, and food often takes centre stage. In our ads, Metro shines a light on these well-meaning resolutions that, let's be honest, rarely last long. Set against a backdrop of humourous New Year's Eve vignettes, relatable characters share their resolutions with conviction and a touch of humour, blissfully unaware that they're easier said than done. Eating more vegetables? Packing lunches for work? Cutting out snacks between meals? Quebecers are sure to see themselves in at least one of these good intentions. As the main sponsor of this iconic end-of-year television event, Metro reminds us that, resolution or not, Manger, c'est la vie (eating is life). The brand celebrates the joy of coming together over good food—a warm and unifying way to kick off 2025 while honouring the pleasures of eating well."
- Alain Tadros, Vice President and Chief Marketing Officer and Digital Strategy, METRO Inc.
Ad title: Les résolutions
Client: Metro
Advertiser's marketing team: Metro
Media agency: Glassroom
Creative agency: Cossette
Strategy: Daphné Brunelle, Michel-Alex Lessard
Consulting: Sophie Couvrette, Meggie Lavoie, Laurence Campeau
Creative team: Geneviève Duquette, Christine Girard, Edith Landry-Michaud, Anne-Claude Chénier
Director: Jean-François Asselin
Production: Septième (Stéphanie Côté), Cinélande (Sophie Gérard)
Postproduction: Post430
Sound and music: Cult Nation (François Bélanger)
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