Bye Bye de la Pub 2024: It's time to vote!

7^th Edition

January 1st, 2025

On the evening of December 31, during the Bye Bye 2024, the commercials participating in the Bye Bye de la pub competition were revealed. From January 1 to 5, the public is invited to cast their votes for their favourite ad campaign at radio-Canada.ca/concours-byebye-pub-2024. Winners will be announced in the coming days.

"This year, the ads featured in the Bye Bye de la pub competition have gone beyond their traditional role: they have united us, moved us, and surprised us, keeping us glued to the screen. With such outstanding entries, the vote promises to be tight, highlighting the remarkable creativity of our local creative talent. I would like to extend my gratitude to our in-house teams, whose dedication has once again made this competition a must-see event." – Patricia Châteauneuf, General Manager, Multiplatform Media Sales, Quebec, CBC & Radio-Canada Media Solutions.

Radio-Canada’s legendary December 31st evening continues to be a cornerstone of the Quebec cultural landscape, bringing together an impressive number of Francophones since 1969. Once again this year, this tradition was upheld, as reflected in the following results:

Radio-Canada’s New Year’s Eve programming reached a total close to 4.8 million French-speaking Quebecers on December 31, 2024.*
Bye Bye 2024 broadcast on December 31 attracted a preliminary audience of 3,013,000 viewers and captured 91% market share. Among adults 25-54, the program drew 1,093,000 viewers (92% market share).
The original broadcast of Infoman 2024, lasting 90 minutes for the first time, achieved excellent results with a preliminary audience of 2,422,000 and controlled 79% of Quebec TV viewership. Among adults 25-54, the program attracted more than 808,000 viewers with a market share of 82%.
En direct du jour de l'An, broadcast at 7pm, had a record preliminary audience of 2,253,000 (73% audience share), up +22% compared to 2023!
Viewers also tuned in for Les coulisses d'En direct du jour de l'An (8:30 pm), with a preliminary audience of 1,754,000 (67% market share).

Source: Numeris (PPM), French Quebec, A2+ and A25-54, December 31st, 2023 over December 31st, 2022, preliminary results (live + playback same day), on January 2nd, 2024. *Cumulative reach for December 31 New Year's Eve special programs.