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2022
Join the challenge!
Reach a captive, engaged audience during the TV event of the year and show off your top advertising creative for a chance to win up to $75,000 in media visibility.
The Bye bye de la pub, Radio-Canada's annual New Year's Eve advertising competition, continues to gain popularity year over year within the advertising community. This 5th edition is eagerly awaited by our partners and comes on the heels of the resounding success of Bye bye 2021, the most-watched program in the history of French-Canadian television!
Want to participate?
Here's everything you will need to know to enroll your team and deliver unforgettable creative that will leave a lasting impression on the audiences of our popular December 31st programming.
CONTEST WINNERS WILL BE ANNOUNCED ON JANUARY 11, 2023, ON OUR WEBSITE AND BY PRESS RELEASE.
1st prize
Ad campaign worth $75,000*
2nd prize
Ad campaign worth $50,000*
3rd prize
Ad campaign worth $25,000*
Entry Requirements
Click here See details and rules
Meet the hosts of the Bye bye
Guylaine
Tremblay
Sarah-Jeanne
Labrosse
François
Bellefeuille
Pierre-Yves
Roy-Desmarais
2021 Results
The Bye bye holds the record for the most-watched show of all time on Quebec television!
MUST-WATCH TELEVISION Almost 4.9 million viewers tuned in for the original broadcast up 4% from 2021. |
#1 IN MARKET SHARE With a 93.1% market share, ICI TÉLÉ was in a class of its own. |
POPULAR ON OUR DIGITAL PLATFORMS 697,800 views. |
Bye bye de la pub 2021 voting page |
Page views 499,994 |
Unique visitors 174,635 |
Average time spent per visitor on site 5:30 |
AUDIENCE FORECASTS |
ORIGINAL |
REPEAT |
---|---|---|
2+ |
4,762,100 |
963,600 |
ADULTS 25-54 |
1,822,500 |
275,100 |
WOMEN 25-54 |
917,000 |
131,000 |
MEN 25-54 |
905,600 |
144,300 |
Source (TV): Numeris (PPM), Quebec Franco, Dec. 31, 2021, vs. Dec. 31, 2020, Friday 11 p.m. to 12:18 a.m., A2+. Market share data based on the 35 commercial French-language channels. Source (Digital): Adobe Analytics, Dec. 31, 2021-Jan. 10, 2022, Radio-Canada.ca and ICI TOU.TV. Views = live + playback and full programs + clips. *Due to technical difficulties, Radio-Canada.ca live streaming results are underestimated.
BBM, Sp22/Sp21, BYE BYE (O)(P), THU., FRI. 11 p.m., 2021-12-31, 2020-12-31
BBM, Sp22/Sp21, BYE BYE (R)(P), FRI., SAT. 9 p.m., 2022-01-01, 2021-01-01
To see the winners of the 2021 edition, click here!
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