BYE BYE DE LA PUB 2021

The millions of viewers who tuned in on New Year's Eve were treated to some incredibly creative entries as part of the Bye bye de la pub advertising competition. The participating campaigns were posted online on January 1 at Radio-Canada.ca/concours-byebye-pub-2021, and the public have until January 9 to vote for their favourite commercials. The winners will be announced a few days after voting closes.

“We have a great lineup this year, and I'd like to sincerely thank all the advertisers who submitted their work. We were able to raise the competitive bar thanks to these outstanding partners and their teams, who want nothing more than to wow viewers with their boldness and creative finesse. Special thanks as well to our in-house teams for all the fun, enthusiasm and excitement they've brought to organizing the competition.”

- Patricia Châteauneuf, Executive Director of Multiplatform Sales, Montreal and Eastern Canada – CBC & Radio-Canada Media Solutions

THERE IS STILL TIME TO RECOGNIZE AND SUPPORT THE CREATIVE EXCELLENCE OF OUR HOMEGROWN TALENT BY VOTING FOR THE CAMPAIGN THAT IMPRESSED YOU MOST!

THE FOLLOWING ARE SOME OF THE EVENING'S PERFORMANCE HIGHLIGHTS

• New Year's programs* reached more than 5.7 million French-speaking Quebecers.

• The Bye Bye, which aired on December 31, attracted 3,773,000 viewers, including 1,472,000 adults 25-54, preliminary audiences that are similar to last year’s outstanding results.

• Infoman, which aired on December 31, recorded all-time high preliminary results! The program drew 3,047,000 viewers, including 1,170,000 adults 25-54.

Source: Numeris (PPM), French Quebec, December 31 2021, January 1 and 2 2022, A2+ and A25-54. Preliminary data (live+playback same day). * Cumulative reach original and replay aired on Dec. 31, Jan. 1 and 2.